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Leo Burnett beats Dorland to pounds 2m John West account

of Leo Burnett to its pounds 2 million full-service account....John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand, which was bought by Heinz in the summer, after a two-way pitch against Bates Dorland, which handles ...

TMD Carat secures pounds 5m planning and buying for Princes

TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy. The media account, which Princes claims will be worth pounds 5 million in 1998, was previously handled by J. Walter Thompson Manchester on a full-service ...

CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake giant’s marketer feel nervous, John Tylee writes

. But the man who cut his professional teeth at United Biscuits and McVitie s candidly adds: I was never ...

REVIEW: Marketing and advertising news in the week’s press

from Hays, the business services group. Marketing Unilever is to launch a new haircare range ... stepped down last month. Stafford joins from Corporate Positioning Services, a strategic and marketing ... . General release BMW is to develop a UK banking service, making it the first car brand to offer a ...

Dorlands tempts Kirby with Heinz and Superdrug work

joint head of client service and account chief on Heinz, who left this year to join the Bates ...

HOTLINE

. The channel, which has yet to be named, will offer travel information and a booking service as well ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

at ABC1 professional men and targeted light viewers who had planned specifically to watch the film ...

Cadman leaves JWT for Rover post at APL

Abbott Mead, Cadman was at Publicis, servicing clients including McVitie s, Guinness and Terry ...

FOR THE RECORD

advertise extensively on terrestrial TV. Cable s home delivery service, as well as through 770 ... on the Guinness and Anheuser-Busch databases. Fox Kids Network has launched in France. The service goes ...

PRIVATE VIEW

returned, volunteers were harder to find and compulsory service was introduced. Which made people who ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.