MGM to fund Nigel Allmond start-up
19 Dec 1997 | by ELEANOR TRICKETT
respect them. Our focus will be on people, services and ideas rather than structures. There is also now ...
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Mellors Reay lands task for health service advice line
19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT
Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...
NBC and Dow Jones venture to establish global media force
12 Dec 1997 | by KAREN YATES
will merge to form a single business television channel, CNBC, which will be matched by a similar service ... , distribution and administrative services for the venture. An international sales team will be headed by Stephen Harvey, currently the advertising sales director of Dow Jones International Marketing Services ...
CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience
12 Dec 1997 | by MAIRI CLARK
newspapers and Internet service providers. The banners, however, only forward the user through ... they know and service their needs properly. ...
ITV set to bolster direct response
05 Dec 1997 | by CLAIRE BEALE
. According to Caroline Hunt, the head of client services at Carlton UK Sales and a driving force behind ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
Buyer: Jez Groom Client: Audi Agency: BBJ Media Services Buyer: Sharon Thomson ...
CAMPAIGN DIRECT: ON THE RECORD - How does Equity, Orange’s customer loyalty drive, set it apart from competitors? Eleanor Trickett finds out
05 Dec 1997 | by ELEANOR TRICKETT
marketing. Based on our tests, and looking at loyalty programmes offered by other service providers, we ve ...
James Bond to link up with Ericsson in global ad initiative
28 Nov 1997 | by ALI QASSIM
and Young Leave the action, danger and suspense to the professionals in Tomorrow Never Dies ...
REVIEW: Marketing and advertising news in the week’s press
28 Nov 1997 | by HARRIET GREEN
from Hays, the business services group. Marketing Unilever is to launch a new haircare range ... stepped down last month. Stafford joins from Corporate Positioning Services, a strategic and marketing ... . General release BMW is to develop a UK banking service, making it the first car brand to offer a ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
21 Nov 1997 | by WILLIAM HOWELLS
at ABC1 professional men and targeted light viewers who had planned specifically to watch the film ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
