. More common, at least in the perception of marketing directors, is the professional groupie ... , when the respondent claims to be someone or something they re not. The professional ... . The professional respondent is, in part, a result of people thinking that they re more au fait with the whole ...
service, which has appointed Dolphin and Booth Lockett Makin to handle a pounds 5 million launch ad...Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance service, which has appointed Dolphin and Booth Lockett Makin to handle a pounds 5 million launch ad campaign. The new service, called White Knight, will draw on the resources of the Automobile ...
commercials each month. The telephone-based service, Private Hear, begins this week. Both the ads...The Radio Advertising Bureau has joined forces with Campaign to showcase and review the best radio commercials each month. The telephone-based service, Private Hear, begins this week. Both the ads and the review - by a senior advertising creative - can be accessed by dialling 0990 116686 ...
, that the combined talents of the world s biggest marketing services group could have done something better than...OK; let s get the obvious bit out of the way first. You would have thought, wouldn t you, that the combined talents of the world s biggest marketing services group could have done something better than Mindshare - oops, sorry, make that a cliched capital S in the middle. Anything would have been better ...
an interactive arm to service existing clients and to act as a new-business tool to attract clients that could benefit from interactive services. ...
. Their colleagues in client services were approached, and the campaign was presented to Burtons ...
. With contributors such as Victoria Wood and Clive Anderson, both professionals as well as parents, readers ...
is not at the forefront of media change. Delivering such insight through corporate media service structures ... . But, as the media business matures and better defined media service brands emerge, there will be a need for yet another operational step change within media service holding companies. If we have ...
of the merger? MP Most clients endorse the principle and really seek reassurance that your service ... forecasting a fall-out (with clients) we wouldn t be doing this. The point of doing this is to service our ... of the big revenue-generating opportunities is to offer equal services to those agencies that do not have ...
British Gas Services, the central heating and servicing arm of Centrica, has drawn up a shortlist ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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