to remove filtersEvans Hunt Scott extends British Gas Services campaign
04 Dec 1998 | by ELEANOR TRICKETT
Evans Hunt Scott has unveiled a national poster campaign for British Gas Services, the largest central heating installer and maintainer in Great Britain.
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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish.
CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Consumers are becoming increasingly happy to use the net to buy goods and services, John Owen says
27 Nov 1998 | by JOHN OWEN
In February, consumer advertisers accounted for just 4 per cent of all online advertising spend. By July, the figure had risen unspectacularly to 10 per cent. But it jumped a further 6 percentage points in August, and the September figures - which we are due to feature in our next issue - show a leap...
MEDIA FORUM: How will the arrival of Open ... change British TV? British Interactive Broadcasting unveiled its consumer branding last week - the company’s interactive services technology is now called Open ... It also announced deals with an impre
20 Nov 1998 | by ALASDAIR REID
Open ... is, of course, called Open ... because no-one s entirely sure how it will work or what the implications are. As in, let s keep an Open ... mind about this. And what on earth are those four dots (mandatory, apparently) all about? According to the design consultancy, Wolff Olins, they help to...
AGENCY PERFORMANCE LEAGUE: This year’s survey finds income and profit margins up, but the advertising sector still trails other marketing services areas. By Caroline Marshall
16 Oct 1998 | by CAROLINE MARSHALL
Advertising agencies aggregate income and profits grew by just over 10 per cent in their last recorded year-end figures - a respectable, if not a stellar, figure and one which finds them lagging behind almost every other part of the marketing services sector.
BT to launch revolutionary interactive services package
12 Oct 1998
British Telecom has stolen a march on its cable rivals by launching a range of interactive services offering users video-on-demand, home banking and high-speed Internet access.
BT to launch revolutionary interactive services package
12 Oct 1998
British Telecom has stolen a march on its cable rivals by launching a range of interactive services offering users video-on-demand, home banking and high-speed Internet access.
Deborah Pullen quits RPM3 for CBC’s client services job
09 Oct 1998 | by ELEANOR TRICKETT
Deborah Pullen, a group board account director at RPM3, has left the agency to take on the new role of client services director at Court Burkitt & Company.
Campaign Report - European Media - Digital winners and losers - With MTV and now Eurosport offering distinct regional services, will digital TV further hasten pan-European broadcasting’s demise?
25 Sep 1998 | by ALASDAIR REID
These are unsettling times for pan-European television stations They ve spent a decade struggling to create a market. Now they face another huge challenge - digital. Pan-European channels like MTV and Eurosport are essentially children of television s first Big Bang, the explosion that introduced what...
Rapier donates its services on poster for Save the Rhino
14 Aug 1998 | by KAREN YATES
Rapier has donated its services free to Save the Rhino International, for which it has created the charity s first UK advertising campaign.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
