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Tullo Marshall scoops Cellnet’s DM business

cent use Cellnet through an independent service provider. Cellnet has recently been running a high-profile campaign for its U service, a pre-paid account. Above-the-line work is handled by Abbott ...

FORUM: Is the IPA’s gloomy outlook a vision of the future? - The IPA’s response to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air television might be allowed to wither o

be to prevent terrestrial broadcasters from asset-stripping its current free-to-air services to fund ...

BIC names TBWA International to global account

service the account out of TBWA Chiat/Day and TBWA BDDP, Paris, both of which took part in the pitch. ...

BIC names TBWA International to global account

service the account out of TBWA Chiat/Day and TBWA BDDP, Paris, both of which took part in the pitch. ...

BT boosts its online presence with dollars 10m investment in Excite

, which offers UK consumers a personalised web service, free e-mail and content areas including news ... , Excite will market BT s new combined pay as you go web service and guide, BTClick, as Excite Click ...

BBH signs Stuart Hall for One2One ad

with the One2One service. The ad, called commentator , is set at a football match and focuses ...

OPINION: PICK OF THE WEEK

s prepay service. It sums up my state of mind. Writer Antonia Clayton, art director Tom Ewart, director...Anna Griffiths chooses the Cellnet ads from AMV BBDO: A man wakes up next to a beautiful girl and agonises over whether to bunk off lectures. The final ad raises the dilemma of whether to opt for Cellnet s prepay service. It sums up my state of mind. Writer Antonia Clayton, art director Tom Ewart ...

REVIEW: Marketing and advertising news in the week’s press

is threatening to disconnect its services from retailers that also stock Littlewoods or other competing...is threatening to disconnect its services from retailers that also stock Littlewoods or other competing ...

DIRECT MARKETING: TEACHING TELEPHONE MANNERS - Jade Garrett discovers how companies can help their staff make the most of a vital first contact - a voice on the end of the telephone

Services to find out more. Eclipse is a small telemarketing company based in Reading, with clients ... to be. We were, instead, customer service representatives and as such must always be courteous ... service on offer from many companies. So could we be moving towards a fully automated service where ...

Owens and King to open media shop

Dominic Owens, the former head of marketing for BT s business division, is to launch his own full-service...full-service media agency and has persuaded Simon King and Simon Calvert from the Carat group to join him in the start-up. The new agency will be positioned as a full-service media operation ... on the recommendation of specific media. Before joining BT, Owens was marketing services manager at Mercury ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.