Rainey Kelly lands Virgin Direct
04 Dec 1998 | by EMMA HALL
dynamic company in the financial services industry, but there are a lot of sleeping giants waking up ...
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INTERNATIONAL: WHAT’S HOT IN SWITZERLAND
04 Dec 1998 | by HANSPETER SCHWEIZER, the creative direc
examples of award-winning work by Swiss advertising professionals, it also contains a number of authentic...The 1998 Year Book of the Swiss Art Directors Club has just been published. Apart from the many examples of award-winning work by Swiss advertising professionals, it also contains a number of authentic ... leafing frantically through newspapers, magazines and professional journals. The result? The same ...
REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
-executive chairman. Johnson, who retired as UK corporate affairs director at Procter s Masterfit service with a ...
Rainey Kelly to join battle with TBWA for Virgin Direct’s #15m
13 Nov 1998 | by CLAIRE BEALE
as a more serious, grown-up player in the financial services market. ...
M&C puts Qantas back on TV
30 Oct 1998 | by JOHN TYLEE
Qantas, Australia s national airline, is ending a seven-year exile from TV in Britain with new advertising designed to appeal to more upmarket travellers. The TV work is part of a pounds 2.5 million campaign through M s new first and business class seats, focusing on comfort, service ...
FOR THE RECORD
23 Oct 1998 | by ALASDAIR REID
published a document highlighting the public service element of commercial radio and the role it plays ... of the activities undertaken by the industry in the public service. The Guardian s overseas edition has ...
Y&R reveals United Airlines ad burst
09 Oct 1998 | by EMMA HALL
to highlight improvements to its products and services....United Airlines launches a global advertising campaign this month through Young service offering such as its comfortable business-class seats and its frequent flyer programme, Mileage Plus. The campaign uses simple poster-like images to convey messages efficiently to markets across the world ...
CBC lends warmth to GNER with new offering
02 Oct 1998 | by EMMA HALL
Court Burkitt GNEAh. The campaign aims to develop the GNER brand as the ultimate travel experience for business and leisure passengers by focusing on the emotional and practical benefits of the GNER service. Jon Canning, the creative director at Court Burkitt, said: GNEAh means having ...
DIRECT NEWS: BA Club World task goes to DM shops
25 Sep 1998 | by GORDON MACMILLAN
the usual corporate image and focuses instead on the staff members behind the service. We have ... , giving their own individual promise to provide business travellers with the best possible service ...
CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - VIRGIN TRAINS
25 Sep 1998 | by MAIRI CLARK, Camaign and SARAH KEOGH, V
Campaign journalist tests a product or service against the promise of its marketing. This month, she ... . Virgin s customer service was impressive, right down to the quick answering. My chosen departure ... innovation takes time. Virgin s core values of customer service, quality, flair, innovation, fun ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
