to remove filtersBBC boosts science programming with monthly magazine
30 Jan 1998 | by HARRIET GREEN
to build regular readership among professional ABC1 men aged 30 to 54 who are are keen to educate ...
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FORUM: Will digital TV’s launch prove to be a damp squib? - Digital television is great in theory - and that’s where some people in the advertising business feel happiest embracing it. The closer it comes to reality, the more ragged it see
30 Jan 1998 | by ALASDAIR REID
service - that it would probably contravene competition rules. The reason? Sky s partner in BIB...Digital television has just had a pretty shaky week. We had the European Commission telling British Interactive Broadcasting - that s the interactive bit of BSkyB s proposed digital satellite service - that it would probably contravene competition rules. The reason? Sky s partner in BIB ...
INTERNATIONAL: MEDIUM OF THE MONTH - Old, gifted and French Rosslyn Hyams on the readership of the top conservative daily, Le Figaro.
30 Jan 1998 | by ALASDAIR REID
.4 Management 197 37.4 Professionals 70 13.4 Intermediary professionals 23 4.4 Unskilled workers 5 0 ...
FOR THE RECORD
30 Jan 1998 | by ALASDAIR REID
Restricted Service Licences to Midland Broadcasting Corporation for a television service in the Leicester area, and to Manchester Student TV to produce a service in the Manchester area. Both awards ...
INTERNATIONAL: MEDIA GIANTS (SPONSORED BY MOTHER TONGUE WRITERS)
30 Jan 1998 | by ALASDAIR REID
for 1996 was dollars 21 billion, though after servicing interest on its dollars 17 billion debt ... Network (three US channels - general news, finance and sport - plus an international service); TBS Superstation; Cartoon Network (separate US, European, Asian and Latin American services); Home Box ...
HEADLINER: Why buyers don’t mess with Carlton’s savage sales chief - Gary Digby’s harsh selling tactics are revered by the industry, Claire Beale says
30 Jan 1998 | by CLAIRE BEALE
professional acquaintances may see him as a business machine without a heart, he says he doesn t wear those ...
INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - ISSUE/Dentsu plans to expand global networks with flotation cash/The Japanese agency will invest in a second-string agency, Karen Yates says
30 Jan 1998 | by KAREN YATES
of service to existing clients is Dentsu s top priority, he explains, and it can t deliver this globally ... s share of a Dentsu Y improve Dentsu s service in the US and Latin America. Whatever the final ...
Mortimer Whittaker and Walker pick up debut Maxcar brief
30 Jan 1998 | by PIPPA CONSIDINE
similar service to Carland, a car retailer which appointed Mother to handle its advertising in 1997 ...
OPINION: When invading America do as the Americans do
30 Jan 1998 | by DOMINIC MILLS
service their business with unswerving commitment. Recent events prove that any European agency ...
THE KINGS OF MADISON AVENUE: John Wren - In the first of a series of interviews with the top names in US advertising, Caroline Marshall talks to the new head of Omnicom
30 Jan 1998 | by CAROLINE MARSHALL
, DDB Needham Worldwide, TBWA International and Diversified Agency Services - a collection of marketing services and specialist advertising companies. After undergraduate and MBA degrees from ... of information services, a director of corporate procurement - all have an influence on operating issues within ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
