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HOTLINE

s client work in the marketing services sector. Trinity Mirror and the Institute ...

MEDIA: FOR THE RECORD

and distribution as it rolls out its commercial service on digital cable. De Fougerolles was previously head of distribution for MTV Europe and at Two Way TV will be responsible for deploying the service strands across ...

CDP Switch posters stress simplicity

. Nigel Turner, head of marketing strategy for Switch Card Services, said the time had come to move ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - The UK is Bank One’s key stepping stone in its bid for European expansion

will compete directly with Egg and the other online banks. Research by Media Monitoring Services ...

REVIEW: Marketing and advertising news in the week’s press

for the television industry, having chastised it for bamboozling the public over the variety of digital services ... new-media services as well as print and television ads. - Financial Times Trader ... -president of communications sector services at IBM Global Services. - Financial Times Vodafone AirTouch has ...

HOTLINE

owners. Hoojit, a new internet shopping service, has begun talking to ad agencies about a campaign. Hoojit is one element of Strayduck.com, an internet service which offers users the free use ...

All credit to Open as MasterCard takes up its banner sites

sections of Open, BSkyB s new digital interactive service....sections of Open, BSkyB s new digital interactive service. The banner ads will re ... , Dixons, Iceland, Argus and Manchester United. The ads will also appear on Open s football service when it launches later in the year. According to Rita Broe, head of marketing for credit service operator ...

Motive beats BJK&E to pick up media on new FT finance site

that it is positioned at a more general audience. Iain Jacob, executive director of client services at Motive ...

Accountancy Age to raise VNU revenues with website launch

in the financial sector with the launch of a web service....in the financial sector with the launch of a web service. But it is up against Accounting Web, an established service which this week launches spin-off job site CareerZone. VNU says Accountancy-Age.com will be the most comprehensive internet service for accountants and financial professionals . It will have a ...

Greenchip competes against banner ads with e-mail concept

will receive a commission from the vendor. Subscription to the service will be free for advertisers ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.