29 Jan 1999
| by JULIAN LEE
For a number of years, the financial services sector has pursued
the strategy of painting a big...For a number of years, the financial services sector has pursued
the strategy of painting a big ...
changes and increasing numbers of consumers
are won over by one of the many new financial services ...
are outmoded.
As well as a few big financial services brands, there are a number of
specialist niche ...
29 Jan 1999
| by KEN GOFTON
Like snowmen in a glass globe, the financial services sector is
being given a thorough shake. Out...Like snowmen in a glass globe, the financial services sector is
being given a thorough shake ...
.
Lloyds TSB s marketing services director, David Lewis, says he expects
all of the bank s agencies ...
system of Chinese walls.
The fact is, financial services are a special case, even in direct ...
29 Jan 1999
| by MARGARET STONE
Maybe it's because I'm interested in money - personally and
professionally -that I find financial...Maybe it's because I'm interested in money - personally and
professionally -that I find financial ads less confusing than, say, car
ads, where I always seem to be asking, 'What was all that about?'
It could also have something to do with the nature of the product:
savings, investments ...
29 Jan 1999
| by RICHARD COOK
in the
corner and printing up some new business cards. But if paying that sort
of lip service was ever...It used to be simple. Offering a direct marketing capability within
media agencies was simply a question of finding someone who had worked
on the Franklin Mint or equivalent account, giving them a desk in the
corner and printing up some new business cards. But if paying that sort
of lip service was ever ...
29 Jan 1999
| by HARRIET GREEN
has been shaken by the emergence of a
host of low-cost operators serviced by vast telephone call centres.
According to Mori Financial Services, a staggering fifth of all new
savings accounts ...
abused
customers loyalty, offering poor service and poor deals. Their brand
value has consequently ...
29 Jan 1999
| by ANNA GRIFFITHS
in the creation of three
separate brands servicing direct marketing, customer loyalty and sales
promotion....Carlson, the below-the-line agency group, is poised for a
restructure which is likely to culminate in the creation of three
separate brands servicing direct marketing, customer loyalty and sales
promotion.
It is expected that Smith Bundy Carlson - the agency formed by Carlson s
acquisition ...
29 Jan 1999
| by CAROLINE MARSHALL and ALISON COPUS
or service against the promise of its marketing.
This month, with her corporate hat on, she sees what Virgin...or service against the promise of its marketing.
This month, with her corporate hat on, she sees what ...
to be working. From the service perspective, I cannot deny there are
more frills for Upper Class passengers ...
for their money. Upper Class may cost the same
as other airlines Business Class, but Virgin s service compares ...
29 Jan 1999
| by FRANCESA NEWLAND
service globally, and to do it they have had to put real professionals
into very senior advertising ...
client services
director says: They have a significant slice of income in their
pockets. When ...
29 Jan 1999
| by JOHN TYLEE
of
the welfare state, but also to help repair the image of the financial
services industry, which was seriously ...
of Zurich Financial Services and the
project s chairman, said: It demonstrates the very real desire of
financial services companies to increase consumer awareness and to
educate and empower their customers ...
to remove filters
