MRM and Tullo land L'Oreal's pounds 2m direct marketing account
01 Dec 2000
very strong service. We can really realise the potential of direct marketing for them as a company. ...
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One2One calls review of pounds 8m direct account
08 Dec 2000 | by IAN DARBY
that Deutsche will rebrand the operation as T-Mobile, the name of its main mobile service in Germany ... s network to supply its customers with mobile services. ...
Booth Lockett Makin to start up creative services operation
03 Nov 2000 | by CLAIRE BEALE
Booth Lockett Makin is launching a creative services company called Blaze and has drafted in Bob Maddams, a former creative at M&C Saatchi, to be the creative director of the new operation. Blaze will offer a range of services, including advertising, direct marketing, sales promotion, sponsorship ...
Patten quits HPT Brand Response
03 Nov 2000 | by IAN DARBY
for Open, the interactive Sky Digital service in which BT had a stake. Patten said: 'I have thoroughly ... enormously proud of what Steve, Martin and I have achieved during that time. For professional and personal ...
AAR's Glazer to take the reins as its new managing director
03 Nov 2000 | by JEREMY WHITE
The Advertising Agency Register, the agency selection service, has appointed a new managing director. Kerry Glazer, who joined the AAR as a commercial director last year, was promoted to the position this week. Glazer came to the AAR from WCRS. She has also worked at Kendall Tarrant and J. Walter ...
HOTLINE
27 Oct 2000
, the online sports betting service, and San Paolo IMI, Italy s second-largest banking group. Betfair launched...HPT Brand Response has been appointed to handle advertising and direct marketing for Betfair, the online sports betting service, and San Paolo IMI, Italy s second-largest banking group. Betfair launched in the summer with advertising through Circus. Circus was also working with San Paolo until HPT s appointment. ...
L'Oreal looks for direct marketing agency to build customer links
27 Oct 2000 | by IAN DARBY
professional products including Kerastase and Redken. It has launched products for particular groups ...
HOTLINE
06 Oct 2000
interactive. The agency has already been appointed by the mobile internet service provider Breathe to review...The direct marketing agency MBO has announced the launch of a new-media and digital arm, MBO interactive. The agency has already been appointed by the mobile internet service provider Breathe to review its relationship marketing strategy. ...
CAMPAIGN REPORT ON DIRECT MARKETING: Leading the DM field - The top direct marketing agencies are providing clients with ever greater marketing effectiveness and as a result are taking on increasing power and consequence. Ken Gofton reports
06 Oct 2000 | by KEN GOFTON
, the founder of the consultancy Agency Insight and a seasoned observer of the marketing services scene, took a ... in marketing services appreciates the importance of the new disciplines. Bates Interactive, for instance ... uncertainty among its many financial services clients. This year, its group chief executive, Chris Gordon ...
US credit card giant seeks shops for UK launch
29 Sep 2000
would include expanding its operation into other areas of financial services and telecoms ... in that market. The company also sells wireless phone services, mortgage services and consumer lending products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
