CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit
24 Nov 2000
network. It has provided existing Starcom Motive clients with online media planning and buying services ...
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01 Dec 2000
Services, which specialises in buying TV airtime for direct response clients....The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients. ...
CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit
24 Nov 2000
network. It has provided existing Starcom Motive clients with online media planning and buying services ...
CAMPAIGN.I: Oyster Partners hires David Warner as creative director
03 Nov 2000 | by JOHN TYLEE
David Warner, regarded as one of the pioneers of interactive design, has been hired by Oyster Partners, the internet professional services com-pany, as creative director. He succeeds Hugo Manassei, a co-founder of Oyster, who becomes chief creative officer with responsibility for the company ...
NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos
03 Nov 2000 | by JAMES CURTIS
of which new- media agencies are good at what. With ad agencies, I know what Saatchi service; quality ...
MARKETING TO A NEW-MEDIA GENERATION: Network for Teens - With the broadening accessibility of the internet, teenagers are fast becoming a prime target for advertisers but, as Emma Hall discovers, they are a fickle audience
20 Oct 2000 | by EMMA HALL
.COM 103.1 4 MSN MESSENGER SERVICE 76.2 5 MSN ...
PERSPECTIVE: The needs of a client outweigh the need to win creative awards
13 Oct 2000 | by CAROLINE MARSHALL
financial services client 'with a huge chip on his shoulder, an ego the size of a planet and a profound...financial services client 'with a huge chip on his shoulder, an ego the size of a planet and a profound ... 's attempts to restore client trust. People who pay lip-service to their clients' needs but really just want ... should be creative achievement in the service of a client. With that in mind, hats off to all the winners ...
CLOSE-UP: LIVE ISSUE/THE LEITH AGENCY - The Leith aims to reproduce south of the border. Messum, Silburn and Pyne have free rein over the new agency, Emma Hall writes
22 Sep 2000 | by EMMA HALL
, Reebok, Lynx, Stella Artois, Scalextric and McDonald's. Messum and Pyne have public service experience ...
CLOSE-UP: LIVE ISSUE/THE LEITH AGENCY - The Leith aims to reproduce south of the border. Messum, Silburn and Pyne have free rein over the new agency, Emma Hall writes
22 Sep 2000 | by EMMA HALL
, Reebok, Lynx, Stella Artois, Scalextric and McDonald's. Messum and Pyne have public service experience ...
DEAR ADVERTISER: From a barrage of complaint letters to poems of thanks, the mail that agencies and advertisers receive from the public can be a marketer’s dream in disguise, Eleanor Trickett says
11 Aug 2000 | by ELEANOR TRICKETT
and more people will tell an advertiser exactly what they think of its product, website or service ... models offering their services, to manufacturers of fabrics, distribution opportunities, sales, job ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
