IPA ADVERTISING EFFECTIVENESS AWARDS 2000: COMMENDATION
10 Nov 2000
the significant constraints of a public service case. There was good use of statistics and good pull ...
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HOTLINE
01 Dec 2000
Services, which specialises in buying TV airtime for direct response clients....The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients. ...
CAMPAIGN.I: News in Brief
03 Nov 2000
clients, is launching in the UK. MarchFIRST, the professional services company, is launching a ... provider for ONnet, ONdigital's TV internet service. Users will have access to Sportal.co.uk's football ... . FT.com has hired Robert Santiago to develop its premium business research service, askFT. Formerly ...
Initiative Media launches online advertising offshoot
03 Nov 2000 | by CLAIRE BEALE
management and client servicing will be co-ordinated. However, there will also be a FastBridge centre ...
True North buys MBS in media network rethink
03 Nov 2000 | by ANNA GRIFFITHS
and further expanding FCB in Europe. MBS is a media services brand of the highest quality and its addition ...
MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?
03 Nov 2000 | by ALASDAIR REID
advertising for financial services, computers and utilities are all up. It's true that cars are static ... services companies to respond. So the picture is not at all simple but, yes, we have been doing ...
CAMPAIGN REPORT ON TOP GLOBAL AGENCIES: Brands across borders - Managing a creative idea across international markets requires careful juggling. Emma Hall talks to five agencies to see how they achieve it
20 Oct 2000 | by EMMA HALL
following a gruelling international pitch in 1999 and immediately set up a global team to service the client ...
THE MEDIA BARONS: Daryl Simm - Omnicom Media's president faces a massive challenge rolling out the international brand
20 Oct 2000 | by CLAIRE BEALE
his stock beyond the ex-media departments and has his eye on adding one or two complimentary services ...
THE MEDIA BARONS: Daryl Simm - Omnicom Media's president faces a massive challenge rolling out the international brand
20 Oct 2000 | by CLAIRE BEALE
his stock beyond the ex-media departments and has his eye on adding one or two complimentary services ...
PERSPECTIVE: The needs of a client outweigh the need to win creative awards
13 Oct 2000 | by CAROLINE MARSHALL
financial services client 'with a huge chip on his shoulder, an ego the size of a planet and a profound...financial services client 'with a huge chip on his shoulder, an ego the size of a planet and a profound ... 's attempts to restore client trust. People who pay lip-service to their clients' needs but really just want ... should be creative achievement in the service of a client. With that in mind, hats off to all the winners ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
