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DIARY: JCDecaux rival kicks up a stink over gift of new outdoor amenity

High Street Kensington is a busy place at the best of times and busiest outside the bustling Odeon cinema. So the outdoor media giant JCDecaux clearly thought it was doing Londoners a service by erecting a public toilet and bus shelter in front of the building. However, it seems the company ...

Masius creates ads for Accident Line in pounds 2 million relaunch

Accident Line, a personal injury claims service backed by the Law Society, is relaunching with a...Accident Line, a personal injury claims service backed by the Law Society, is relaunching with a pounds 2 million campaign to position it as different from cowboy suppliers. The two TV ads, through Masius, feature the Law Society s logo and aim to tackle ambulance chasing claims providers ...

HOTLINE

Services, which specialises in buying TV airtime for direct response clients....The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients. ...

CAMPAIGN-I: Briefs

, said: 'The increased availability of broadband is increasing the demand for internet TV services, which...The internet company Kamera has recruited Andrew Kaza, the managing director for the internet and interactive division at BBC Worldwide, to join its board. Kaza, who will maintain his position at the BBC, said: 'The increased availability of broadband is increasing the demand for internet TV services, which ...

DIARY: Turkey of the week

Francesca Newland remains distinctly unimpressed by Duckworth Finn Grubb Waters' campaign for the TV-on-demand service Home Choice: 'If I were to say that this commercial is irritating I would ... and complicated service, using such forgettable advertising seems to be a very risky strategy indeed.' ...

MEDIA HEADLINER: Kingston shifts emphasis from telephones to interactive TV - The Hull-based interactive TV company is flexing its muscles

and information services to 170,000 homes in the Hull area. Its next stop, within the next three months ... this service - together with video on demand - to a national audience. Walsh, a marketer with experience ... across England, once BT s monopoly of local services is broken up on 1 January. This will allow KIT ...

Rainey Kelly wins Boots TV launch

-to-end' delivery of information, services and products. The channel is set to launch with 10,000 products available ... heritage to maximise the credibility of the service. Paula Carter, the joint managing director ...

REVIEW: Marketing and advertising news in the week's press

Channel 5 is to launch a television shopping service to take on BSkyB s Open. It will be the first...Channel 5 is to launch a television shopping service to take on BSkyB s Open. It will be the first digital terrestrial operation to offer the service. Channel 5 is looking for retail partners and the service will launch by the end of next year. - Marketing Week. ...

REVIEW: Marketing and advertising news in the week's press

and Sky. The reason for the boycott is the 40 per cent price rise for the service. Bass and Scottish...One thousand pubs have stopped showing Premiership football in a battle between major breweries and Sky. The reason for the boycott is the 40 per cent price rise for the service. Bass and Scottish & Newcastle led the boycott with some Whitbread pubs following suit. - Sunday Mirror. ...

CAMPAIGN-I: News in brief

the banners on to a microsite offering additional information on products or services. Creative for most...the banners on to a microsite offering additional information on products or services. Creative for most ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.