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CAMPAIGN-I: Pres.co/Foresight to kick off 2001 rebranded as Wheel

Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies earlier this year, is to complete its integration process by rebranding as Wheel. The company will offer consultancy, digital communication, marketing and technical services to its clients, which include ...

DIARY: JCDecaux rival kicks up a stink over gift of new outdoor amenity

High Street Kensington is a busy place at the best of times and busiest outside the bustling Odeon cinema. So the outdoor media giant JCDecaux clearly thought it was doing Londoners a service by erecting a public toilet and bus shelter in front of the building. However, it seems the company ...

CAMPAIGN-I: Behind the Hype - Online shopping and parenting advice Mothercare.com brings the high-street brand to the net.

with other parents. The site also offers a gift ordering and delivery service, and aims to provide parents...with other parents. The site also offers a gift ordering and delivery service, and aims to provide parents with a support network and the goods and services available in Mothercare stores. Site ... -conception to pre-school, and offers a wide range of services and a chance to chat online. Principals ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

network. It has provided existing Starcom Motive clients with online media planning and buying services ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

network. It has provided existing Starcom Motive clients with online media planning and buying services ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

. Businesses must differentiate their brands, not through more TV ads, but by providing great customer service ... have faith in their own platforms and are investing in platform dependent mobile internet services. However, the future may include a number of platform-independent and device-independent services ...

HOTLINE

Service is looking for an agency to handle its pounds 250,000 above- and below-the-line business. The task ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

advertising for financial services, computers and utilities are all up. It's true that cars are static ... services companies to respond. So the picture is not at all simple but, yes, we have been doing ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

of which new- media agencies are good at what. With ad agencies, I know what Saatchi service; quality ...

CAMPAIGN-I: Cheeze boosts offering with a dedicated search engine

service offering....service offering. The launch is designed to capitalise on the increasing importance of search engine ... planning and buying service in place. Riddell, the joint managing director at Cheeze, commented: Our ... in this area, and we see it as just another tool in the online marketing tool box. The service aims ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.