IPA moves to form single trade body
07 Dec 2001 | by JOHN TYLEE
job losses as services are combined and overheads cut. Membership fees could also because ...
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NEW MEDIA: SPOTLIGHT ON WPP'S TEMPUS TAKEOVER - WPP faces difficult decisions over Tempus' web operations. What does WPP plan to do now it has Tempus' digital divisions?
14 Dec 2001 | by ALASDAIR REID
operational independence within a larger WPP family that already owns a host of diverse marketing services ... adds: "On the other hand, mdigital is really only about servicing MindShare's existing clients. It ...
NEW MEDIA: SPOTLIGHT ON FOOTBALL WEBSITES - Football battles to take control of its internet streaming rights. Streaming matches online is the latest way for clubs to raise cash
07 Dec 2001 | by JEREMY WHITE
streaming content service that now offers match highlights and special interviews. Leeds have given ... the clips? What footage do they want to see? We are trying to create a good service for the fans ...
NEW MEDIA: SPOTLIGHT ON INTERNET SERVICE PROVIDERS - Is the House of Lords correct to consider
30 Nov 2001 | by ALASDAIR REID
that internet service providers are not to be regarded like the newspaper delivery boy, nor are they yet ... more in weariness than anger that the Internet Services Providers Association responded last week ... really benefit are the lawyers and the professionally litigious." Alan McCulloch, the chairman ...
MEDIA: WHO WANTS TO BE A MILLIONAIRE? INTERACTIVE - AN EXPERT'S VIEW. Simon King took the hotseat for a go at ITV2's Who Wants to be a Millionaire? interactive game
30 Nov 2001 | by SIMON KING, Simon King is the director of strategy at Incline
watch more ads or just don't bother with the interactive service. Millionaire interactive does not constitute a breakthrough. The service is limited to ITV Digital and cable viewers with digital sets, so ...
New-media spend set to rise, ad survey says
30 Nov 2001 | by JEREMY WHITE
. Debbie Morrison, ISBA's director of membership services, said: "The greatest surprise is that new media ...
AMV BBDO unveils print work for Sainsbury's home delivery service
23 Nov 2001 | by JOHN TYLEE
Sainsbury's is putting new advertising impetus behind its online operations in an effort to close the gap on the market leader, Tesco.com. Abbott Mead Vickers BBDO has produced the print campaign to back the claim that the service - called Sainsbury's to You - makes no compromises ...
Reuters appoints M&C Saatchi to global branding task
23 Nov 2001 | by JOHN TYLEE
Reuters has picked M 150 million and initiated by Tom Glocer who was appointed chief executive in July. Although ranked Britain's most valuable brand, the company has stood accused of not exploiting its position as a huge supplier of news and financial data to 700,000 professional users ...
PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS
16 Nov 2001 | by LEON JAUME, the executive creative director of WCRS
the right side of the line denoting a professional job. And a couple of them are well above that ...
TOP EUROPEAN NEWSPAPERS: The web way ahead - Will the economic downturn undermine the role websites have made for themselves in the newspaper world?
16 Nov 2001 | by ROBERT GRAY
, BDZV, says. "The big papers view their websites as a service for their readers and increasingly ... in the pipeline, as well as link-ups with internet service providers and wireless content opportunities ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
