The Department for Transport, Local Government and the Regions has decided to bypass COI Communications, the body which handles government agency appointments, to establish its own creative and media agency rosters. The news is a serious blow to agencies on the DTLR roster, which include...
Readers may be interested to hear that HHCL & Partners is introducing stress-busting initiatives. As you might imagine from an agency whose mission statement is "professional radicals", HHCL hasn't taken the typical routes of scalp massages or lunchtime tai-chi. No, it has hit upon the...
Euro RSCG Wnek Gosper is to handle the advertising for the National Council for One Parent Families. The agency is donating its services for free.
No business takes a name change lightly, but sometimes there is no viable alternative. Both Andersen Consulting and The Post Office realised this when they embarked on major renaming projects that, at the same time, examined their entire brand proposition. In Andersen Consulting's case,...
The Financial Services Authority is tightening the rules on the use of past performance figures in investment product ads after research showing that consumers find them misleading. The FSA will also ban hypothetical performance claims.
Hands up those who don't already own a mobile phone. At about 35 per cent of the population, you'd be in the minority - and don't the mobile companies know it. The other two-thirds of the population, having succumbed once to the lure of competitive phone offers, are now nigh on deaf to their...
Remember Broadband Britain? New prime ministers tend to be keen on their high-tech slogans, and Broadband Britain was Tony Blair's. When he came to power more than four years ago, there was talk of a quid pro quo pact with BT. The Government would lift restrictions on BT using its infrastructure...
The BBC is to put 10 million behind advertising the launch of its digital television and radio channels. The ads will promote the BBC's channels, approved by the culture secretary, Tessa Jowell, and also raise general awareness of digital services. No firm decisions have been taken...
WPP's group chief executive, Sir Martin Sorrell, earned twice as much as his nearest rival among UK publicly quoted marketing services groups last year, according to a survey published in the Marketing Services Financial Intelligence newsletter. Sorrell's 2.5 million package was double...
Fallon has revealed its first national press and radio campaign for Moto, Granada's rebranded motorway service areas. The 1 million campaign aims to position stopping at Moto as a de-stressing experience. It will also aim to dispel the popular image of motorway service stations as places...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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