Zenith forecast shows slower market decline
07 Dec 2001 | by CLARE CONLEY
markets and the continued weak showing in dotcoms, telecoms and financial services are expected to drag ...
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PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers
14 Dec 2001 | by LARRY BARKER, the creative director of BMP DDB and RONNIE BARKER, currently resting in Oxford
- the BBC's interactive service Agency: Duckworth Finn Grubb Waters Writer: Simon Riley Art director ...
MEDIA: WHO WANTS TO BE A MILLIONAIRE? INTERACTIVE - AN EXPERT'S VIEW. Simon King took the hotseat for a go at ITV2's Who Wants to be a Millionaire? interactive game
30 Nov 2001 | by SIMON KING, Simon King is the director of strategy at Incline
watch more ads or just don't bother with the interactive service. Millionaire interactive does not constitute a breakthrough. The service is limited to ITV Digital and cable viewers with digital sets, so ...
Liquid unveils Virgin Mobile's student work
30 Nov 2001 | by IAN DARBY
Virgin Mobile is launching a multimedia campaign to target students with its range of services. The campaign, through Liquid Communications, aims to win over UK students with the chance of winning one of ten houses for a year, rent-free. The "big red house" campaign uses a variety of online ...
THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants
30 Nov 2001 | by MATTHEW COWEN
make an ad," he continues, proving that his cynicism about marketing services applies to adland ...
MmO2 picks PHD to handle £150m Euro media for O2 brand
23 Nov 2001 | by IAN DARBY
as the director of brand and marketing services. Hirth had played a key role in BT Cellnet's sponsorship of Big ...
NEW MEDIA: SPOTLIGHT ON MMO2 - Mm02 gears up to woo public through rebranding exercise. The BT spin-off will need to learn from the mistakes of Cellnet, Alasdair Reid says
23 Nov 2001 | by ALASDAIR REID
services. From next spring, Cellnet's services will trade under the O2 banner and this new brand ... . People associate BT Cellnet generally with mobile data services - they recognise that we're miles ... like. If this is about positioning for services for PDA phone devices, then they are probably aiming ...
THE APG CREATIVE PLANNING AWARDS 2001: Best Innovative Approaches to Marketing Communications - Sponsored by Mellor Watts International
23 Nov 2001
GOLD Title: Vodafone Agency: WCRS Authors: Russell Mitchinson, Dan Izbicki Creative Director: Leon Jaume Art Director: David Lang Copywriter: Martin Gillian Client: Vodafone Product: Pay-as-you-go roaming Vodafone needed to launch and encourage use of its new full roaming service ...
PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS
16 Nov 2001 | by LEON JAUME, the executive creative director of WCRS
the right side of the line denoting a professional job. And a couple of them are well above that ...
REVIEW: BT applies for licence from ITC
09 Nov 2001
BT has applied for a licence from the Independent Television Commission to provide a range of TV services using existing phone lines. - General release. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
