guidelines about account conflict with the aim of bringing advertising in line with other service industries ... that financial services clients looking for a Top 30 agency face an impossible job if they are not prepared ...
guidelines about account conflict with the aim of bringing advertising in line with other service industries ... that financial services clients looking for a Top 30 agency face an impossible job if they are not prepared ...
. Virgin Mobile opened its US headquarters in San Francisco last year, and will launch its service later ...
. Virgin Mobile opened its US headquarters in San Francisco last year, and will launch its service later ...
is fairly expensive against agencies promotional budgets so they tend to rely on professional bodies like ...
s service is relevant to the digital industry. He says: To provide clients with the most effective service ... s involvement will favour full-service agencies. A lot of clients don t have more than the most limited ...
telephone service....telephone service. The mail pack - through ntl s agency, Rapier - will hit ntl s cable TV customers who do not now buy its phone services. Rapier has split the target audience into two groups to test the success of different messages. One group will receive a message focused on the service s simplicity, while ...
, to be its client services director....Leonardo, Leo Burnett s direct marketing agency, has poached the Bates UK director, John Crouch, to be its client services director. Crouch, who has 12 years experience of advertising and direct marketing, will help to develop Leonardo s Procter s sister agencies, Leo Burnett and Hardreality ...
, its mobile e-services viewing centres....AMX Wnek Gosper Interaction has won the global digital account for Hewlett Packard s new bazaars , its mobile e-services viewing centres. The agency pitched for the work against Razorfish, Icon Medialab, Adcore and Cell Networks. The HP initiative aims to globally promote emerging mobile ...
of interactive TV services and ads, according to a report sponsored by the interactive TV development company...Poor design and insufficient attention to detail are stifling the creative development of interactive TV services and ads, according to a report sponsored by the interactive TV development company ... to help them make the best of interactive TV. Some services use colours so unsuited for TV that they must ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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