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Lowe creates text alert service ads for Orange

277 Text Content Service, which offers Orange users the option of receiving up ... with the things that really matter to them." She added: "We believe that this campaign services to both enlighten our customers as to our broader service offering and, importantly, helps to dramatise the pure ...

CLOSE-UP: LIVE ISSUE/VODAFONE - Vodafone is shifting focus from the sell to customer services

forced to move into the territory previously occupied by service centres such as the Carphone Warehouse ... , but will be positioned as advice centres, with the emphasis on its customer service element. The demonstration ...

NEW MEDIA: SPOTLIGHT ON BT BROADBAND - Are BT's broadband services the future of UK internet use

internet service provider businesses and relocated them under BTopenworld, which was previously just ... is principally about BT's ISP services, not necessarily about delivery technologies. "We've gone through a fundamental shift in approach. We've consolidated a lot of businesses and services, rationalised ...

Leonardo unveils recruitment press campaign for VSO

Voluntary Services Overseas is launching a press campaign to help increase its levels of volunteer recruitment. The response campaign, through Leonardo, will run both in national and trade professional press and is backed by direct mail and online activity. Leonardo has developed 12 press ...

CLOSE-UP: NEWSMAKER/GAVYN DAVIES - Bean counter who charmed the BBC's governors. Gavyn Davies is a popular choice as chairman of the Beeb

million. On a professional front, he was an economic adviser to the Government at the age of 25 and, now ... when the whole definition of the BBC as a public service broadcaster is being called into question. "Clearly he is a believer in public service broadcasting," one senior BBC executive says, "and we need ...

ADVERTISING'S MONEY MEN: Although the world sees Dooner, Wren, Sorrell and Levy as the faces of global advertising, their shadowy money men wield power too

consultant and editor of the industry newsletter Marketing Services Financial Intelligence, claims this can ... Willott, the editor of the industry Marketing Services Financial Intelligence newsletter , isn ... in it," an associate says. Herail began his professional relationship with Alain de Pouzilhac ...

EUROPEAN MEDIA: Italy - Looking smart. Lucy Aitken investigates howthe nation that brought the fashion world Gucci and Versace hassharpened up its media offering in 2001

, Publitalia. Mediaset and the public service broadcaster RAI account for an astonishing 95 per cent ... for outdoor in Italy are better than for any other medium, although it might not yet be that professionally ...

REVIEW: D'Arcy promotes George Pace

D'Arcy has promoted George Pace, its European regional director for interactive, to the post of global managing director for interactive at D'Arcy Marketing Services. General release. ...

Bcom3 launches interactive office

digital TV marketing services. It will operate globally through the Bcom3 network. Harrison ... demand and we think it's an important area." In addition to servicing existing group clients ...

MediaArc launches TV drive for Wessex Water in HTV region

himself as a Tai Chi expert. The ten-second versions focus on the company's key services. TV work ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.