to remove filtersBrown's promotion can bring a new dynamism to IPC
12 Dec 2002
the first media brand to use the Sky Interactive service. Further campaigns for Time, Now and Marie Claire ...
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THE BOOK OF LISTS: The 10 best sales teams
20 Dec 2002
1. EMAP ADVERTISING They're back -- and this time it's serious. The enthusiasm and service ethos of Emap's sales teams has been taken for grant in the past, but in the past couple of years ... services and extending its client solutions team. 3. VIRGIN RADIO Virgin Radio and especially its ...
CHI and Naked lead the way for greater unity of disciplines
05 Dec 2002
: how do you recreate the full-service agency without recreating the full-service agency? There ... 's not misty-eyed altruism in the service of the client; in many cases, it's a bottom-line issue, a positioning issue and, for some, a survival issue. But the dismissiveness that characterised the old full-service ...
Original innovator sees direction vindicated by award
05 Dec 2002
. It relies instead on the services of outside talent, be it that of creatives, planners, designers, musicians ... ?" Paul Phillips, the AAR's director of advertising and media services, asks. "M&B differs significantly ...
Admiral opens talks with media agencies
28 Nov 2002 | by Jeremy Lee,
LONDON - The financial services company Admiral Insurance is in talks with agencies about its £5m
CHI and Naked set up media venture Naked Inside
28 Nov 2002 | by Ian Darby,
are against a return to the full-service agency because it would be a return to the days when creative people ...
BBC's favourite son returns to reinvigorate magazines
28 Nov 2002
at MediaCom, says:"Our impression is that BBC is trying to raise its game, profile and level of service ...
C4 debuts interactive service with Celebrity Big Brother
25 Nov 2002 | by Jeremy Lee,
LONDON - Channel 4 has launched an interactive television service called Four Active that allows...through the red interactive button. The service provides information and features on current and upcoming programmes as well as retail services. While in the Four Active service, viewers can continue to watch ... ' and offers viewers the chance to watch alternative live video streams. The service was designed by Channel 44 ...
Starcom MediaVest beats Zenith to £23m BT media task
21 Nov 2002 | by Jeremy Lee,
. Zenith has had the account for ten years and has delivered a high quality of service. We were surprised ...
Why the academic take on TV doesn't affect advertisers
21 Nov 2002
appearances on Big Brother than for his services to ITV's ad coffers. And there are many holes to be picked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
