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O2 calls review of direct marketing

16 Dec 2002 | by Jenny Watts,

to introduce the media-messaging service. The media strategy targeted a younger audience in its own environment ...

O2 calls review of direct marketing account

13 Dec 2002 | by JENNY WATTS

to introduce the media-messaging service. The media strategy targeted a younger audience in its own environment ...

Farrell takes Publicis below-the-line role

11 Nov 2002 | by Ian Darby,

and Marketing Services Agencies, when D'Arcy's closure was announced in October. Farrell delayed giving a ... . The future shape of its marketing services operations has yet to be decided following the merger. One ... . He has a unique experience in marketing services, an area in which we want to develop much more ...

HOTLINE: National Express Group narrows its search

08 Nov 2002

brand down to two. Qjump is a sales and information service that will cover the group's online ticket

CHJM launches The Guardian's focus on health in debut DM

11 Oct 2002 | by IAN DARBY

this weekend of the findings of an investigation into the provision of public services in Enfield. Claydon Heeley's first work supports The Guardian's report on the health service. Its creative uses giant ... the health service. Activity includes giant sticking plasters on flyposters as well as direct marketing ...

Evans joins Martin and Lines to form Bright

11 Oct 2002 | by GLEN MUTEL

services director, Kevin Corcoran, who worked for Rapier and Proximity. Martin said: "A lot of clients ...

DIRECT MARKETING: DM'S BROAD CHURCH

04 Oct 2002 | by KEN GOFTON

nature of client needs, has been the expansion in the range of services on offer. "It's not just a ... -the-line services available under the DM banner extends considerably. Then we've had the internet explosion, and ... ' professional procurement departments are now involved in 75 per cent of negotiations, including both pitches ...

DIRECT MARKETING: TESTING TIMES

04 Oct 2002 | by IAN DARBY

, nimble and able to respond." Clients seem to want top levels of service as they themselves find things ... ,916 30.24 27 The Interactive Agency (Manifesto Marketing Services) 30/11/01 9,221 5 ... The Interactive Agency (Manifesto Marketing Services) 5,476 3,073 78.20 28 WWAV Rapp ...

Guardian appoints CHJM to £4m account

30 Sep 2002 | by Ian Darby,

". The agency recently hired Mike Welsh, the former client services director at EHS Brann, to work on Guardian ...

Lloyds TSB backs its PhoneBank with DM by Andrews Aldridge

27 Sep 2002

Lloyds TSB is raising awareness of its PhoneBank service among customers with a new direct mail...with details of the telephone banking service that is available to Platinum, Gold and select account holders ... : "Account Balance: Our premium PhoneBank service is already part of your Platinum account. All you need ... are positioning PhoneBank as a premium service which customers are automatically entitled to." Steve Aldridge ...

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