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Whyte drafted in to lead client services for McCann Europe

06 Dec 2002 | by GLEN MUTEL

The former Leo Burnett chief executive, Stephen Whyte, is joining McCann-Erickson Europe as its head of client services.

BBH appoints head of client services

18 Oct 2002 | by CAMILLA PALMER

Bartle Bogle Hegarty has lured Dominic Stinton back from HHCL Partners to be its new head of client services.

MWO creates Direct Line ads promoting household services

13 Sep 2002 | by JOHN TYLEE

A householder who keeps his cool amid scenes of domestic chaos is the central character in new advertising to launch Direct Line's emergency service.

REVIEW: Virgin Home Energy Services reviews its account

30 Aug 2002

Virgin Home Energy Services is reviewing its dormant advertising account, held by Leo Burnett. The agency was appointed two years ago after a pitch against Fallon, when the account was valued at £10 million billings.- Marketing Week.

WWAV Rapp Collins restructures to offer improved services

05 Jul 2002

WWAV Rapp Collins, the UK's largest direct marketing agency, has restructured its operations in a bid to offer a more efficient service.

REVIEW: Ntl unveils plans to offer extra services

14 Jun 2002

Ntl, the debt-ridden cable operator, has unveiled plans to offer extra services, including interactive football for the World Cup, as it tries to entice stranded ITV Digital subscribers. An ntl spokesman said: All those ITV Digital subscribers are out there and they've got to go somewhere. - Metro.

MEDIA CHOICE: Paul Phillips, the director of advertising and media services at the AAR, gets to the bottom of Anusol's latest outdoor campaign

12 Apr 2002 | by PAUL PHILLIPS, director of advertising and media services, AAR

Walking past Charing Cross Station on Thursday, I just couldn't help but notice the enormous lamp-post sign showing leaves on a railway line with the supporting caption, one pain in the bum you're lumbered with, and one you're not , a message from the botty experts

One2One launches Group Text services with Claydon Heeley

08 Mar 2002 | by IAN DARBY

A mailing masquerading as a charity communication is One2One's chosen way of telling customers about its new Group Text service.

PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate campaigns that have gone wrong

08 Mar 2002 | by MEG CARTER

PR can't compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimise possible problems. Even so, few campaigns are planned this way, with PR all too often being an after-thought. The benefits of forward planning...

THE BOARDROOM MENTORS: Using the services of a coach has been compared by some sceptics with therapy, but they provide unique guidance in an industry crippled by cutbacks. Mairi Clark investigates

15 Feb 2002 | by MAIRI CLARK

You're the managing director of a top 20 agency, you've just made the decision with the board to make 20 of your 260 staff redundant and it's the first time you've had to tell people their jobs are no longer in existence. Who is the first person you call? For a lot of senior management these...

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