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Profero beats three to land AstraZeneca global product task

on promoting its product range to the professional sector, such as doctors and the healthcare industry ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

well-trodden by a few media owners that have set up their own in-house units to service their creative ... going independent, 4creative was Channel 4's in-house creative services unit, the centre for Channel 4's ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

is "yes". The BBC has a new service called Freeview that's free, but costs £99. Which, according ...

PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners

marketing budget. The O2 campaign tells me that it offers a picture messaging service on its mobile phone ... a picture messaging service on their mobile phone system? These days, you can get a picture messaging service on your dry-cleaning bill. Waitrose's print work has beautiful production values ...

CLOSE-UP: LIVE ISSUE/SONY - Sony Europe seeks coherent creative product from Fallon

immediately, employing the creative services of the former Leagas Delaney team Ian Ducker and Will Farquhar ... of animation and the services of a production company, thereby causing the hold up. Some skeptics were unsure ... be serviced. "The intention he's always had is to run the advertising in a more centralised way," one says ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian

majority of marketing managers are urban, middle class professionals. The vast majority of our consumers ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 2000s

have enlisted the services of a plasticine Elvis, along with various other popular music icons past ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Trivia

to Hansforth, near Manchester, to service Levers. Others evacuated to Watford to look after Vaseline and Pond ...

OMD scoops £80m global Siemens

mobile services division in the US, through Publicis. Optimedia had previously handled the bulk ... by Connexus, a subsidiary of Optimedia. Siemens provides products and services in 190 countries ...

Gillette moves $600m media into MindShare

-president of marketing services, and Michael Winkler, its European media director. Winkler said: "We were very interested in finding a network that could service us globally. Secondly, we were looking for a partner ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.