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THE BOOK OF LISTS: The 10 Accounts that moved without a pitch

17 Dec 2002

for BMW from WCRS in January, it put paid to a quarter of a century-long relationship between the full-service ...

REVIEW: Tetley moves its advertising account into Leo Burnett

13 Dec 2002

incumbent agency, D'Arcy. The original D'Arcy team will be kept on to service the account. - Marketing Week.

CLOSE-UP: LIVE ISSUE/COCA-COLA - Can Coca-Cola realise the true potential of Piccadilly Circus' site?

13 Dec 2002 | by GLEN MUTEL

that has required the dedicated services of a creative agency. However, Coca-Cola, one of the advertisers ...

PRIVATE VIEW: Dave Droga, the creative director of Saatchi & Saatchi

06 Dec 2002

manager, COI Brief: Raise awareness of the Connexions brand, an advice service for 13- to 19-year ...

CAMPAIGN MEDIA AWARDS: The Zelus Award - Outdoor Sales Team of the Year - JCDecaux

29 Nov 2002

. The idea was to devote more time to interpreting client briefs and upgrading the service offered.... Advertisers are clearly impressed with the quality of service they receive frome the team headed by the sales ... : "JCDecaux has a highly professional proactive media sales operation who rightly pride themselves ... manager at Lever Faberge, echoes this sentiment: "JCDecaux's creative testing service is something we have ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

29 Nov 2002

is "yes". The BBC has a new service called Freeview that's free, but costs £99. Which, according ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian

22 Nov 2002 | by AMANDA HALL, a profile writer for The Sunday Times business section

majority of marketing managers are urban, middle class professionals. The vast majority of our consumers ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 2000s

22 Nov 2002 | by RICHARD SAUNDERS, a creative director at J. Walter Thompson London

have enlisted the services of a plasticine Elvis, along with various other popular music icons past ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Trivia

22 Nov 2002

to Hansforth, near Manchester, to service Levers. Others evacuated to Watford to look after Vaseline and Pond ...

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi

15 Nov 2002

If you saw the Spitfire ads, you'd probably say "roger". Not because of the parsimonious production budget - great ideas are often in inverse proportion to the size of the budget - but because of the paucity of puns about the French Resistance, Secret Service and The Joystick. Victoria Cross was the best ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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