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OPINION: Mills on ... Carphone Warehouse

to position Carphone Warehouse as a service partner to mobile phone users. Margins in the ultra ... , it's just that the service offer itself is uncompelling. Such as it is, it appears to comprise ... two are what Carphone Warehouse thinks are the sorts of things it needs to become a service partner ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

well-trodden by a few media owners that have set up their own in-house units to service their creative ... going independent, 4creative was Channel 4's in-house creative services unit, the centre for Channel 4's ...

PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners

marketing budget. The O2 campaign tells me that it offers a picture messaging service on its mobile phone ... a picture messaging service on their mobile phone system? These days, you can get a picture messaging service on your dry-cleaning bill. Waitrose's print work has beautiful production values ...

CHI in Christmas ad for Carphone

the retailer's positioning as a long-term service partner for mobile phone users.

MARKET RESEARCH: In search of insight

adopters - although they're often more interested in the technology itself than the services. We conducted ... . All this has given us the confidence to launch not just a new service, but one that breaks the mould ...

PRIVATE VIEW: Mark Wnek is the chairman and executive creative director at Euro RSCG Wnek Gosper

to address this by only looking at the work once. Even then, one's professional appreciation remains pretty ...

PRIVATE VIEW: Jaspar Shelbourne, the executive creative director at J. Walter Thompson

for goods and services Agency: Cdp-travissully Writer: Luke Kelly Art director: Mike Belton ...

Euro RSCG focuses on Argos' service

Argos' commitment to customer service is highlighted in Euro RSCG Wnek Gosper's latest TV ad...director, Adam Leigh, said: "Argos has had a thorough review of the speed of service in its stores, and has ...

Ikea TV spots promote unconventional living

formal eating occasions. A public service broadcast-style voiceover announces a new trend, "noshing ...

NEW MEDIA: SPOTLIGHT ON NECTAR - Nectar's crash reveals danger of creating too much demand

and the internet market." Campbell says Nectar has a timeline for reintroducing the online registration service ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.