THE BOOK OF LISTS: The 10 Accounts that moved without a pitch
17 Dec 2002
for BMW from WCRS in January, it put paid to a quarter of a century-long relationship between the full-service ...
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THE BOOK OF LISTS: The 10 Best gadgets
17 Dec 2002
to play against gamers the world over with an online service. Sales have disappointed, but Xbox has upped ... Messaging Services. Like SMS before it, taking pictures and sending them to mates will catch on like ...
O2 calls review of direct marketing
16 Dec 2002 | by Jenny Watts,
to introduce the media-messaging service. The media strategy targeted a younger audience in its own environment ...
O2 calls review of direct marketing account
13 Dec 2002 | by JENNY WATTS
to introduce the media-messaging service. The media strategy targeted a younger audience in its own environment ...
NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues
06 Dec 2002 | by ALASDAIR REID
. It's about the acquisition of new customers and the upsell of services to existing customers ... 's enduring difficulties. After all, its services compete in three main markets - multi-channel TV, telephony ... 's problem has always been service quality. The truth is that ntl is still having to deal with the structural ...
OPINION: Mills on ... Carphone Warehouse
06 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
to position Carphone Warehouse as a service partner to mobile phone users. Margins in the ultra ... , it's just that the service offer itself is uncompelling. Such as it is, it appears to comprise ... two are what Carphone Warehouse thinks are the sorts of things it needs to become a service partner ...
MEDIA FORUM: Are winner-takes-all pitches really adding value?
29 Nov 2002 | by ALASDAIR REID
with and they are putting forward a very professional bunch of people to manage the business relationship - in effect, we ...
CAMPAIGN SCREEN: Music and Sound Design - Production. BT strikes a chord
22 Nov 2002 | by CAMILLA PALMER
details of the composition in the studio. It was during this time that the long-standing professional ...
PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners
22 Nov 2002
marketing budget. The O2 campaign tells me that it offers a picture messaging service on its mobile phone ... a picture messaging service on their mobile phone system? These days, you can get a picture messaging service on your dry-cleaning bill. Waitrose's print work has beautiful production values ...
Starcom beats Zenith to £23m BT
22 Nov 2002 | by JEREMY LEE
. Zenith has had the account for ten years and has delivered a high quality of service. We were surprised ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
