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MEDIA FORUM: Are winner-takes-all pitches really adding value?

with and they are putting forward a very professional bunch of people to manage the business relationship - in effect, we ...

Smiley-Jones helps form marketing and advertising agency

, British Gas and Hoverspeed. It will be responsible for the financial services provider's in ... advance purchase Apex fares and Dover to Calais Seacat service. And the agency will produce digital work ...

BMP DDB snatches pan-European Dell corporate business

personal computers sold. As well as selling to consumers, Dell provides infrastructure and services ...

REVIEW: Virgin Home Energy Services reviews its account

Virgin Home Energy Services is reviewing its dormant advertising account, held by Leo Burnett

Microsoft supports its Server 2001 with AKQA's banner ads

users a massively enhanced service and advertisers greater reach and more sophisticated targeting, Peter ...

It's not how long a media pitch is, it's who you do it with

in talking to agencies about services above and beyond media buying. But this is not the majority view. Most ...

FIELD MARKETING: OPEN-AIR THEATRE - Lucy Aitken reports on the brands that are using aspects of public participation and theatre as a part of their campaigns in field marketing

marketing to promote its brand and service. AN ATMOSPHERE THAT ENCOURAGES PARTICIPATION Client ...

CAMPAIGN DIRECT AWARDS 2002: Best Use of Mixed Media - The Royal Mail Award

Service Overseas Head of Marketing: Glyn Williams At a VSO-sponsored exhibition, Volunteering World ...

Transco review puts media, creative and strategy out to pitch

emergency service operates 24 hours a day, seven days a week. Last year saw the return of the sniffing ...

AKQA creates Flash banner ads to push Microsoft's 'agility'

that IT professionals and business decision-makers have little spare time, and these new formats allow us to answer ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.