McDonald’s $1.2bn business is OMD’s chance to go large
04 Dec 2003 | by Ian Darby,
of appointing its first global media agency, Omnicom’s OMD, to service its $1.2 billion business. Now, numbers ...
media auditors and the economic downturn. This year, the service has handled relatively small ... ." However, Paul Phillips, the company's director of media and advertising services, said the AAR had been ... different service. Kerry Glazer, the managing director of AAR, said: "The AAR has a reputation ...
of appointing its first global media agency, Omnicom’s OMD, to service its $1.2 billion business. Now, numbers ...
Andy Jones, the agency's operations director, and Damian Blackden, the head of Universal Interactive, have been promoted to joint managing directors. Yvonne Scullion, the client services director, and Chris Sutcliffe, the planning director, are leaving the agency. Chris Shaw, the Universal regional ...
. Traditional publishers are under-servicing the younger readers so they are leaking them at an unsustainable ...
LONDON - Columbia TriStar has become the first advertiser to use Emap's interactive service...The interactive service allows people listening to the radio via their Freeview box to use the red ... the screen radio service to provide further information on the film, starring Samuel L. Jackson and Colin ... red button digital radio services after the company was granted approval by the Independent Television ...
Services, which was acquired by Aegis in 1999, and he became the chief operating officer and later ... to 512 today. He also points to the development of products and services created to add value to clients ... of Bass buying unit 1989 BBJ Media Services, co-founder and managing director 1999 Carat ...
Carter, who joined GMG Radio in January from his position as Capital Radio's regional sales director for the North of England and Scotland, will continue to oversee the development of GMG Radio Sales, which sells the group's portfolio of five regional stations and its digital services to agencies outside ...
level of customer service to consumers who collect special interest DVD titles, such as leading sci ...
The deal comprises broadcast sponsorship of all coverage on ITV1 and ITV2, sponsorship of a dedicated website and the exclusive use of interactive coverage and text and premium-rate phone voting services. First Choice is also extending its broadcast sponsorship to include in-store promotions ...
and Greenpeace, will merge with Orca Media, a list and data broking service owned by Andrew Creed, and Ekay, a ... Group Newspapers before launching Ekay in 1994. "With direct media integration of services is really ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.