DIRECT MARKETING: A TEST OF CHARACTER
05 Dec 2003 | by Peter Crush
, but today we are bigger, broader and more complex. To a large extent we have got more professional. We are a ...
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THE BOOK OF LISTS: The 10 Best DM Campaigns
16 Dec 2003
service, especially when wildcat strikes are rife and post boxes are nailed shut. This was OgilvyOne ...
Keevill and Kershaw to launch DM agency
05 Dec 2003 | by Ian Darby
to complete its service. "We'd love to win awards, but we get as much, if not more, satisfaction from coming ...
DIRECT MARKETING: LEAGUE OF CHANGE
05 Dec 2003 | by Cliff Ireton, a partner at Willott Kingston Smith
: Willott Kingston Smith annual survey Financial Performance of Marketing Services Companies. Results ...
EHS Brann asked to defend place on AA's roster
17 Nov 2003 | by Staff,
breakdown and roadside services....services. Rapier is likely to take part in the pitch, although its own account is not affected. The review ... for the AA's Roadside Recovery service was led by a direct-response TV ad entitled "crammed". This followed ...
MCBD backs new below-the-line agency called Elvis
10 Nov 2003 | by Glen Mutel,
The start-up will be based in MCBD's Rathbone Place office in London and will be run by the former Claydon Heeley Jones Mason managing director, Mark Leversedge, and the former Inferno client services ... offering clients a total through-the-line communications service. We have great confidence in Elvis' future ...
Prager's Pimedia joins two for direct media launch
06 Nov 2003 | by Ian Darby,
and Greenpeace, will merge with Orca Media, a list and data broking service owned by Andrew Creed, and Ekay, a ... Group Newspapers before launching Ekay in 1994. "With direct media integration of services is really ...
Agency Republic to service third sector via social arm
03 Nov 2003 | by Staff,
LONDON - The Omnicom-owned integrated shop Agency Republic is launching a spin-off division called Social Republic dedicated to social-change clients such as charities.
L&G splits £10m creative between WWAV and CCHM
24 Oct 2003 | by Glen Mutel,
services specialist CCHM....WWAV, the incumbent, has been reappointed and will handle the financial services provider's acquisition campaigns, while CCHM will work on its customer retention strategy. The move follows the appointment of Carat as L&G's media planning and buying agency last week. The £10m account had been held ...
EUROPEAN AGENCIES: DRIVING DIRECT ACROSS EUROPE
17 Oct 2003 | by Glen Mutel
. Which, of course, it isn't. Direct networks such as Draft Worldwide and Wunderman have been servicing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
