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THE BOOK OF LISTS: The 10 Best 118 ads

for the title of best directory service. A brilliant spot that sent the public profile of the runners into orbit ... in the library - in their zeal to pronounce the arrival of a new directory enquiries service. Written and art ... these services than people dancing around on stage in foam outfits." See numbers 1 through 9 above. Where ...

THE BOOK OF LISTS: The 10 Best SMS campaigns

range of products and services from partners including Samsung, Xbox, Ministry of Sound and Argos. 2 ... consumers in a number of ways. O2 developed a broad SMS campaign that included all manner of services ...

Top performers of 2003: Campaign of the year - 118 118

The WCRS launch campaign for The Number's directory enquiries service, 118 118, took its target...genuinely warmed to and not just market it as a service. The quirky runners were not created on a whim ... . There have been reports of poor service by a number of the new providers including The Number. But WCRS can ...

CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead

to the service. We'll be adding even more functionality to the service in 2004. Second thing is games for Xbox ...

Page and Gray join forces to start NWD marketing services

, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services

WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity

," Maurice Levy, the chairman of Publicis Groupe, declares. Publicis works with M C Saatchi to service ... closures." It's a far cry from the time when clients needed a comprehensive range of services, which ... , the editor of Marketing Services Financial Intelligence. He says: "I've yet to see evidence that clients ...

PRIVATE VIEW: Luke White, the creative director of McCann-Erickson London

Amelie style and are about Orange phone services. The first one is about a gendarme with the eye ... -voice-based services Agency: Mother Writer: Mother Art director: Mother Director: Traktor Production company ...

CHINA: THE ORIENT EXPRESS

. Among the worst hit were retail and services, which account for about 11 per cent of the total market ... thinking, so agencies have to bring in expensive professionals from Taiwan and Hong Kong. This all puts ...

Clemmow Hornby Inge scoops TalkTalk business

in the Carphone Warehouse's 470 UK stores and its website to raise awareness of its services. However ...

CAMPAIGN MEDIA AWARDS 2003: Campaign Gold Award - Media Campaign Of The Year

a service brand our product is not tangible so our advertising is our shop window ... The creativity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.