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, they will be with you via its video-connect service. The lifestyle vignettes in this ad are funny and push ...
of added-value services. It's invested in back-end infrastructure, customer handling, call-centres and 5 ... academy where recruits are taught the ropes of customer service. It's more well-worn than the channel ... , British Gas is well placed to stretch its brand into higher-margin services and attract higher ...
. There aren't too many people able to persuade three companies offering fixed-line phone services (BT, British ... ." Clemmow's professional relationship with Hornby was born at TBWA\London. Hornby explains: "TBWA is a ...
with customers. It fits with our strategy of moving British Gas from a leading energy supplier to a leading home-services brand and is evidenced by putting the product and services benefit at the heart of the communication ...
to be worth 17 million, was handled by cdp-traviussully, while a number of different agencies serviced ...
together our services in a way that is relevant to clients. It's not a rebuilding job but re ...
TV, and his partner, Steve Burgess, has created an electronic image recognition service that picks up ... , the service could have implications in measuring the value advertisers derive from advertising at televised ... of GlaxoSmithKline. The service will test launch with a brand in October and Margaux Matrix is confident ...
Lloyds TSB is to launch its gas, electricity and telephone services with a below-the-line campaign...Ideal is a joint venture between Lloyds TSB, Scottish Power and Cable Wireless, which enables the high-street bank to offer utility services via its network of high-street stores. Customers who sign up to Ideal will receive one monthly combined bill. A welcome pack, which uses the strapline "It's as simple ...
Client: IBM Global Services IMC manager EMEA: Virginie Harris...IBM Global Services is the consultancy arm of IBM which had identified the banking sector as a lucrative target. Having identified top managers at 17 banks in the UK, they customised individual copies of the Financial Times with IBM ads and biked them over so that, for a few minutes, many thought IBM had run an ad ...
, and the service brand veterans WCRS and M C Saatchi, who were also invited to pitch for the account. When one ... 's fixed-line telephony services. Still, agencies have been disqualified from pitches for less. "We ... . "You can copy products but not brands and service delivery." Smith is adamant that British Gas ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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