TOP PERFORMERS OF 2003: NEW-MEDIA AGENCY OF THE YEAR - DARE DIGITAL
12 Dec 2003
in the client's decision-making process. The full-service agency Profero is to be applauded as a runner-up. A ...
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Air Miles to launch interactive CD-Rom title by Rare Content
12 Dec 2003 | by Ian Darby
launch will back Air Miles' recent repositioning as a full-service travel company offering flights, car ...
Page and Gray join forces to start NWD marketing services
05 Dec 2003 | by Mark Sweney
, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services
PRIVATE VIEW: Rooney Carruthers, a founder partner at Vallance Carruthers Coleman Priest
28 Nov 2003
, they will be with you via its video-connect service. The lifestyle vignettes in this ad are funny and push ...
First Choice Holidays to sponsor coming series of I'm a Celebrity
14 Nov 2003 | by Jeremy Lee
The deal comprises broadcast sponsorship of all coverage on ITV1 and ITV2, sponsorship of a dedicated website and the exclusive use of interactive coverage and text and premium-rate phone-voting services. First Choice is also extending its broadcast sponsorship to include in-store promotions ...
MCBD backs launch of a below-the-line agency called Elvis
07 Nov 2003 | by Glen Mutel
The start-up will be based in MCBD's Rathbone Place office in London and will be run by the former Claydon Heeley Jones Mason managing director, Mark Leversedge, and the former Inferno client services ... offering clients a total through-the-line communications service. We have great confidence in Elvis' future." ...
INTERNATIONAL BUSINESS MEDIA: COMMUNICATING ACROSS CULTURES
31 Oct 2003 | by Michael Moszynski, the chief executive of Immediate Sales/M&C Saatchi
to client services, especially compared with US banks. Therefore, we decided to centre the campaign ...
INTERNATIONAL BUSINESS MEDIA: BUILDING GLOBAL APPEAL
31 Oct 2003 | by Robert Gray
easyJet is one such example. David Meliveo, its marketing services manager, says: "Our approach ...
HOTLINE: Easynet puts out tender to agencies
24 Oct 2003
The internet service provider Easynet has put out a tender inviting agencies to pitch for its
EasyJet picks OMD Europe for online media business
24 Oct 2003
handled the UK online task. The pitch was overseen by David Meliveo, the marketing services manager ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
