to remove filtersEasyGroup appoints Publicis for easyCar TV advertising brief
31 Jan 2003
EasyGroup, the no-frills services operation founded by Stelios Haji-Ioannou, has appointed Publicis
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Field Marketing: Turning Tactical
31 Jan 2003
. They admit that, in common with other services, field marketing has suffered from cuts in overall marketing ... management problems post-acquisition by Mosaic, the Canadian marketing services group, or on market ...
REVIEW: Barry Cox of Channel 4 makes case for abolition of licence fee
31 Jan 2003
public service broadcasters' fund, to which all broadcasters would be able to apply for cash
Boost for contract publishing in downturn
31 Jan 2003 | by IAN DARBY
sectors, which remained the same since Mintel's last survey. Retail and financial services are responsible ... or services and encourage purchase (56 per cent) while 48 per cent of companies said that building customer ...
Yell.com appoints AKQA to take brand's advertising back online
31 Jan 2003 | by FRANCESCA NEWLAND
. AMV's £3 million campaign, featuring people with thought bubbles revealing what kind of service ...
MEDIA PERSPECTIVE: Capital's quest for a sound creative is wise market move
31 Jan 2003 | by IAN DARBY, ian.darby@haynet.com
. Obviously, Capital has a vested interest in improving its service for advertisers but it is also behaving ... 4 creative services teams, that good media owners take creativity in advertising seriously. ...
CLOSE-UP: LIVE ISSUE/CINEMA - Blockbusters have helped to make cinema a growing medium
31 Jan 2003 | by REBECCA BEER
services advertisers are taking the medium more seriously, along with an increasing number of FMCG ... , financial services, technology and mobile phone companies." She adds: "More advertisers are attracted ...
Fallon work gives BBC Three 'magic' number
31 Jan 2003 | by ANNE-MARIE CRAWFORD
the final part of the BBC's digital TV strategy, engaging a young audience with public service values. We ...
EDITORIAL: Why Govt must let COI get on with job
31 Jan 2003
, ministers would be better asking themselves why the UK can boast of having probably the best public service ...
CLOSE-UP: LIVE ISSUE/FRAGMENTATION - Are there too many advertising agencies around?
31 Jan 2003 | by JENNY WATTS
their business into agency networks, and as agency services become more sophisticated fewer clients are moving ... a fragmentation of the marketing services business as a whole," Anne Franke, Boots' incoming ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
