to remove filtersIPA backs the cause of creative services staff in ad agencies
24 Sep 2004
The IPA is acting to halt what it claims is a serious under-investment by ad agencies in creative services.
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Reuters pushes online services in first brand advertising
22 Nov 2004 | by Glen Mutel,
LONDON - Reuters is to launch its first ever brand advertising campaign in an attempt to boost the profile of its online services.
Moving on up: Appointment at Overture Services
03 Sep 2004
Overture Services has hired Richard Firminger as sales director of Overture UK. He will be responsible for managing and directing UK sales and speeding growth in the search market. Firminger moves from mobile marketing firm Enpocket, where he was MD, and he has worked at leading sales agencies and publishers...
118 118 ads promote range of services
09 Jul 2004
The 118 118 detectives communicate The Number's range of services in two new executions from WCRS.
BBC online services criticised for being overly commercial
09 Jul 2004 | by Jeremy Lee
The Government has ordered the BBC to redefine the remit of its online services after a report by Philip Graf, the former chief executive of Trinity Mirror, said many of its websites were too commercial and should be closed.
HHCL/Red Cell hires TBWA's Cobbold for client services role
28 May 2004 | by Rachel Gardner
HHCL/Red Cell has hired TBWA\London's Jason Cobbold as its client services director.
O&M steals Roberts from DDB London to lead client services
26 Mar 2004
Ogilvy Mather has hired Philippa Roberts for its new role of client services director.
BP calls global advertising services review
19 Mar 2004 | by Rachel Gardner
The oil giant, which spends £1 million above the line in the UK, has issued a request for details of costs and services that are currently provided by the WPP network. The company has also approached between five and ten other networks for comparative information, in what it terms a benchmarking exercise. Agency...
Hotline: Saatchi & Saatchi wins Saga Financial Services account
19 Mar 2004
Saatchi Saatchi has won the £5 million Saga Financial Services' motor insurance account. This follows a pitch against four agencies for the business last year.
BT highlights global services in pan-European strategy
12 Mar 2004 | by Rachel Gardner
BT is targeting worldwide companies in a pan-European business-to-business press and online campaign created by Fallon.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
