The Work: Private view
26 Nov 2004
. The "brownie points" idea is a perfectly serviceable wheeze, although it does put me in mind of Ali G ...
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The Work: New Campaigns - UK
10 Dec 2004
of New Year's Day, a service used by up to 400,000 revellers. Foster's also gets branding on the posters advertising the service. Foster's is a seasoned New Year Tube sponsor, having been involved in the event ... signed up and the Diageo-owned Smirnoff Ice backed TfL's service for two consecutive years (2002 and 2003 ...
Stanners named as Saatchis' creative chief
19 Nov 2004
, the former director of Carlsberg UK, become the director of professional services, and James Griffiths, who ...
The Work: New Campaigns - UK
19 Nov 2004
in the series uses David Beckham to advertise the new football results service. Beckham steps out of his house ... -phone service. Although only 60 per cent of the country is expected to be able to access the features ... Roalfe/Y R has created a series of posters to promote these new services. The first shows a drab London ...
The Work: New Campaigns - UK
12 Nov 2004
share on its Paris route and a 63 per cent share on its Brussels service. TBWALondon is helping ...
Advertising by drug companies to come under MPs' inquiry
22 Oct 2004 | by Our Parliamentary correspondent
and on the way drugs are marketed to health professionals. Figures supplied to the MPs showed that 16 of the 33 ...
WWAV to devote new specialist division to healthcare industry
08 Oct 2004 | by Glen Mutel
office, will be joined by two partners, Michel Dubery and Rick Mills, as well as two client service ...
World: Stuart Elliott in America
08 Oct 2004 | by Stuart Elliott, the advertising columnist at The New York Times
up with Arbitron to develop a national marketing research service combining data from portable people ... . Guess who's going to help ACNielsen and Arbitron design the new service? If you didn't guess P G, wash ...
IPA publishes 2004 agency shortlist for effectiveness prizes
17 Sep 2004
.ipa.co.uk. The categories are media, automotive, food and drink, financial services, healthcare, household, retail, telecoms, travel and public service. Alison Hoad, the planning director of Campbell Doyle Dye and the convenor ...
Editorial: GM and Unilever the only pitch winners
10 Sep 2004
Again. Meanwhile, Unilever is in the final stages of its own £1.2 billion European media review. Both have made it clear the pitches are to reduce costs. Whoever triumphs, the advertisers will be the only winners. But with the chosen media agencies almost certainly forced to compromise service to meet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
