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Media Lifeline: Ofcom - The regulator's first year has gone more smoothly than might have been expected

April 2004: Ofcom begins publishing consultation documents on the future of public-service broadcasting - and in particular on how it should be funded. Its most controversial idea, which provokes debate across the autumn, is that all channels, not just the BBC, should be able to apply for centrally held ...

Hotline: The IPA names its first healthcare consultant

Perryman agency, her brief is to boost IPA services to its healthcare members and to enable them to respond

The Work: New Campaigns - UK

range Client: Michelle Brodrick, employer services marketing, Jobcentre Plus Brief: Reposition Jobcentre Plus recruitment services to employers Creative agency: Kitcatt Nohr Alexander Shaw Writer ... for the modernised Jobcentre service. The print campaign, by Kitcatt Nohr Alexander Shaw for COI Communications, aims ...

The Return of the Furry Animals

see them cry, we hear them call for yet more incredibly complex over-the-counter financial services ...

Media Awards 2004: Best Public Sector, Utilities and Charities Campaign

, John Nolan Marketing director: Gavin Evans Client: National Blood Service Brand/product: National Blood Service Media/brand manager: Lynsey Rowe To persuade more of us to give blood (only 6 per cent ... "pick of the day" in a national newspaper. During the week, calls to the National Blood Service helpline ...

The Work: Private View

or service on show. Revolutionary, I admit. So let's consume the following advertising, giving it a simple ...

Close-Up: 24 Hours with ... Christopher Graham, ASA

Name: Christopher Graham Job: Director-general, Advertising Standards Authority Professional

Close-Up: Live Issue - Will booze rules beat binge-drinking?

in the school of social services at Cardiff University "Youth culture encourages higher levels of alcohol ...

The Work: New Campaigns - UK

share on its Paris route and a 63 per cent share on its Brussels service. TBWALondon is helping ...

Ofcom puts public service up for pitch

The new public service publisher (PSP) proposed by the media regulatory body Ofcom could...by Ofcom. The document invited companies to make "shadow" pitches setting out their plans for the service ... . The document proposed that PSP could run until 2016, when the service would be reviewed alongside the BBC's royal charter. When Ofcom first aired the concept of PSP, it proposed that the service would broadcast ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.