Called SuperGlue, the division is launching with an unnamed financial services client and is currently working alongside the production company, Arden Sutherland-Dodd. It plans to work with various production partners in the future. The launch is Glue's response to the increasing consumer take ...
The IPA's Direct Marketing Charter, which outlines what it believes is DM best practice, aims to encourage the most professional use of direct among its members. In 2002, the IPA approached the DMA, proposing they join forces as part of its "big tent" initiative. However, the DMA rejected the proposal ...
services....The trade body has agreed to relaunch its creative services committee to help staff in the sector ... creative services departments, and the news last month that Ben Langdon, the chief executive of Euro RSCG ... of creative services staff in member agencies had fallen by 15 per cent since 1997. The relaunch plan arose ...
it launched. Lee has joined Wunderman Europe in a global client services role.
US ad agencies are increasingly offering public relations services, even where they have sister PR ... for an integrated service, it can also be very profitable. The American Association of Advertising Agencies ... offer in-house PR services to clients. On the whole, it's the smaller and mid-sized agencies ...
A: Going into advertising with the sole intention of making cool telly ads is like spending three years at the Royal College of Music with the sole intention of becoming a professional triangle player ... division with an entirely open mind. They may well be able to give you a better class of service, a great ...
The IPA's Direct Marketing Charter, which outlines what it believes is DM best practice, aims to encourage the most professional use of direct among its members. In 2002, the IPA approached the DMA, proposing they join forces as part of its "big tent" initiative. However, the DMA rejected the proposal ...
of standardised mobile services, including improved international roaming for subscribers to the partner networks ... Europe. Plans to extend the service to Asia-Pacific and the US, where T-Mobile has a significant ... registered customers and a 7 per cent lead over its closest competitor in terms of mobile service revenue ...
-advertising-led creative services agency with a 360-degree take on creativity. It claims billings of £60 million. IPG ...
Called SuperGlue, the division is launching with an unnamed financial services client and is currently working alongside the production company, Arden Sutherland-Dodd. It plans to work with various production partners in the future. The launch is Glue's response to the increasing consumer take ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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