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02 Dec 2005
that sells products and services, including home and motor insurance. ...
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Close-Up: 24 Hours with ... Amanda Walsh, President, United Group
02 Dec 2005
Name: Amanda Walsh Job: President, United Group Professional mission: It takes grit to make a pearl Personal mantra: Carpe diem, as life is too short 7.00am Wake up to the smell of peppermint tea and instantly realise I am at home. I hate getting up, so lie in bed as long as I can. 8.00am ...
Between the Lines: Now it's the McCann Seven
02 Dec 2005
Nevertheless, change and McCann are not easy bedfellows. Under Campbell's stewardship, McCann's London office has improved but there's still a way to go. The company is steeped in a tradition that values client services above creativity. No wonder Campbell couldn't face the prospect of attempting ...
The Work: Private View
02 Dec 2005
professionals/women, 300,000 press inserts in national press and women's monthlies 6. TRANSPORT FOR LONDON ...
Media: A Moment with Marquis
02 Dec 2005 | by Simon Marquis, the chairman of ZenithOptimedia
, by the Direct Marketing Association and called the Mailing Preference Service. The MPS is a free service ...
IPA Effectiveness Awards 2005: Bronze Award - Blood Donation
02 Dec 2005
BLOOD DONATION Campaign: New strategy, new blood Client: Scottish National Blood Transfusion Service Agency: The Bridge Principal author: David Watson Media used: TV, radio CASE SUMMARY ... 'S VIEW "This campaign had a tough mission: to make sure the health service had enough blood at a time ...
The World: HSBC aims to appear global yet approachable
02 Dec 2005 | by Kate Nicholson
and the products and services HSBC offers. Chris Clark, the head of marketing planning at HSBC, disagrees. He ... be applied to all sorts of different financial products and services. "We have integrated the campaign way ... use financial services and the different emotional attachments people have to belongings." Some 1 ...
IPA Effectiveness Awards 2005: Bronze Award - Arriva Buses
02 Dec 2005
of places to go, guides to service frequencies and money-off vouchers. The campaign has reversed ...
IPA Effectiveness Awards 2005: Bronze Award - Noise Awareness
02 Dec 2005
NOISE AWARENESS Campaign: Too loud Client: Environment and Heritage Service Northern Ireland Agency: LyleBailie International Principal authors: David Lyle, Julie Anne Bailie, Andrea Carrigan, Dawn Reid, LyleBailie International Media used: TV, press CASE SUMMARY The "Too loud" campaign had ...
IPA Effectiveness Awards 2005: Gold Award - Best Read - Sponsored by Independent News & Media (Northern Ireland)
02 Dec 2005
and Best Read prize." - Stephen Grimason, director of communications for the Information Service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
