The Week: Media Reviews - DWP seeks planning shop
30 Nov 2007
awareness of the services it offers to the public. MediaCom, Carat and Mediaedge:cia have been invited
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The Week: Advertising news - New 'celeb' ad guidelines
07 Dec 2007
. And that remains so even if the celebrity is an informed professional." ...
Opinion: Perspective - IPA's agency/client plan needs honesty to work
30 Nov 2007 | by Claire Beale, claire.beale@haymarket.com
conduct these relationship reviews once they're already dissatisfied with some part of the service they ... of care to members but also, crucially, as part of its drive to improve the professionalism ...
The Week: Media Reviews - MediaCom wins Govt brief
30 Nov 2007
The original shortlist also included MediaVision, Spirit Media and BZO, the joint venture between Barkers and ZenithOptimedia. The account includes VisitScotland, the National Health Service, Quality Meat Scotland, The Blood Transfusion Service and the Scottish Parliament Corporate Body. ...
IPA Diploma: Introduction
23 Nov 2007 | by Nick Kendall
"Confidence", "depth", "authority", "credibility", "perspective", and "professional"....Stephen Woodford's 2003 presidential agenda of raising the professional standards within the industry ... Forrest - Director, The Nursery Research and Planning Ann Murray - Chatterton Director of professional ...
IPA Diploma: Why the Diploma makes a difference
23 Nov 2007
the industry are that the top talent at an agency is fully equal to any other professional service company out ... for the individual, their agency and their client. It isn't designed to provide a professional qualification ... of "continuous professional development", which has been championed by the IPA since 2000. Some may view ...
Ofcom HDTV decision welcome
23 Nov 2007 | by Ian Darby
from the major public service broadcasters, BBC, ITV, Channel 4 and five, on how the upgraded capacity ... free to air for the first time. Sky has its own HDTV service, needing a Sky HD box and a subscription ... on its success with wider, richer and more varied TV services." ...
IPA Diploma: Distinction Essay by Graeme Douglas
23 Nov 2007
activists and professional sports18 within this phrase - and, as such, I believe one would find it very ... American Express. Although a well-known brand in the UK with a long-standing heritage of service ... the product/service and operate at a "higher order cognitive state". - Analysing the modus operandi ...
Campaign Media Awards 2007: Best Public Sector and Charities Campaign
23 Nov 2007
Nairn Client: Metropolitan Police Service Brand: Operation Trident Marketing director: Jo Ward Media ...
IPA Diploma: President's Prize Essay by Faris Yakob
23 Nov 2007
people interact with ideas has undergone a change. Just as the internet allowed retailers to service ... ://www.newscorp.com/news/news_247.html 16. The end of TV as we know it: A future industry perspective http://www-935.ibm.com/services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
