LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
John Farrell, boss of Publicis Groupe's specialized agencies and marketing services operations - and once tipped as a possible frontman for the communication giant after Maurice Levy's retirement - has resigned.
Years back, when I was a young writer at BMP, John Webster said: "The difference between you and me is that you're a gifted amateur and I'm a professional."
Co-operative Financial Services has parted company with its digital media agency i-level, and plans to hold a pitch for its online media planning and buying business towards the end of this year.
LONDON - Co-operative Financial Services (CFS) has parted company with its digital media agency i-Level and will hold a formal pitch for its online media planning and buying business at the end of this year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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