The Week: Digital Reviews - CMW lands Cabwise brief
28 Nov 2008
Transport for London has hired CMW to handle the digital account for its Cabwise service.
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Annual: Advertiser of the Year - Transport for London
12 Dec 2008
more views for "moonwalking bear". The ad also won a gold at Cannes in the Public Service TV category ... : "Moonwalking bear" wins gold at Cannes in the Public Service TV category and is shortlisted for a Cyber Lion ...
Network Rail eyes agency for rebrand
27 Nov 2008 | by Caroline Lovell
Mark Shaoul, the head of marketing services at Network Rail, is leading the review and has approached a number of branding and advertising agencies with the brief. He is currently holding initial discussions with agencies and plans to finalise a shortlist of three in the next couple of weeks to pitch ...
The Work: New Campaigns - The World
21 Nov 2008
laptop is the star of a new commercial for Internaxx, the online brokerage service. Hank, who is played ...
Rapp lands pan-European CRM business for Eurostar
20 Nov 2008 | by Matt Williams
launch the company's 186mph high-speed service, as well as working on its frequent traveller programme ...
IPA Effectiveness Awards 2008: Bronze Award - Cabwise
07 Nov 2008
The Cabwise brand was able to emotionally dissuade young women from getting illegal minicabs late at night and rationally provide them with the means of getting a legal alternative. It enabled women to receive practical information on how to use the text service, which was useful, memorable and easy ...
Grand Prix debut for level-crossing danger ad
03 Nov 2008 | by Staff
. Mark Shaoul, the head of marketing services at Network Rail, said: "Sadly, we see all different types ... Shaoul, head of marketing services, Network Rail Brief Highlight the danger of level-crossing misuse ...
The Work: New Campaigns - The World
24 Oct 2008
-Pacific created the press and outdoor campaign launching the service, which will offer at least five flights a ...
The Week: People News - Gershon permanent at bmi
17 Oct 2008
Gershon will be responsible for the airline's global marketing, online and UK sales and loyalty activity, reporting to the managing director, Peter Spencer. Martyn Bridger has also been made the commercial and services director, while Tamarah Khatib has been appointed as the head of online. ...
FirstGroup in hunt for digital agency
17 Oct 2008
The company, which operates more than one in five local bus services and a number of freight train lines, is seeking an agency to handle a large web-build project that will produce a central website for the company's transport businesses. These include: First Great Western, First ScotRail, First Capital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
