LONDON - "White Van Man" is set to become the latest ad medium with the launch of a media service
LONDON - SeeSaw, the online TV service, has signed a content deal with BBC Worldwide that will see...and international content via its online service. The service recently appointed Fallon to handle advertising ...
LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...The mobile company has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... will be asked to sign up for the service online and will receive up to one message per day based ...
Simon Andrews, the former global digital strategy officer at Mindshare, has launched a full-service...The agency, called Addictive, will provide mobile advertising and content, apps and services for smart phones. Andrews will run the operation, which will be his fifth start-up, with Pete Robins ... . He said: "Everybody is talking about mobile as a huge area, but very little is being done. For a full-service ...
BARB 2010, which has been tested for four weeks alongside the existing BARB service, will introduce a whole new viewing panel of 5,100 homes in January with enhanced ethnic profiles and improved representation of multi-platform homes. Results from the four-week test, which ended on 8 November, had viewing ...
The move, which will begin with 300,000 homes this month and eventually roll-out to all 3.7 million homes with access to the on-demand service, follows a trial earlier this year which revealed positive viewer reaction to on demand advertising. Technology will allow thirty second pre-roll and post ...
retail, manufacturing, business services and consumer products. ...
, the group saw its advertising, information services and other business revenue fall 16 per cent, 20.7 per ...
Normal 0 0 1 66 379 3 1 465 11.773 0 0 0 According to The Guardian , the proposal is designed to allow the money the BBC spends on collecting the 142.50 annual charge to be saved and put into a fund to pay for public service broadcasting on commercial channels ...
is promoted to join the board as director of business and professional and the finance director Jon Cornaby ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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