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Viral View - Tips for success

that are contextually relevant to your product offering. Professional seeding activities should therefore always ...

SeeSaw signs BBC Worldwide content deal

LONDON - SeeSaw, the online TV service, has signed a content deal with BBC Worldwide that will see...and international content via its online service. The service recently appointed Fallon to handle advertising ...

O2 launches targeted mobile ad service

LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...The mobile company has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... will be asked to sign up for the service online and will receive up to one message per day based ...

DVLA puts digital ad account out to pitch

The process is being handled by COI. The successful agency will create a series of campaigns that raise consumer awareness of the services that are available on the DVLA website, www.dft.gov.uk/dvla. Drivers can apply for new or updated driving licences online, as well as book their theory or practical ...

Simon Andrews to run mobile start-up

Simon Andrews, the former global digital strategy officer at Mindshare, has launched a full-service...The agency, called Addictive, will provide mobile advertising and content, apps and services for smart phones. Andrews will run the operation, which will be his fifth start-up, with Pete Robins ... . He said: "Everybody is talking about mobile as a huge area, but very little is being done. For a full-service ...

Freelance producers launch talent search website

and matchmaking services. It is managed by Veronica Beach and Julie Rousseau who field email enquiries and check ...

COI senior executive warns Tories not to cut digital spend

The Tories have pledged large cuts in public spending if they get into government. But COI's deputy director of interactive services, Michael Smith, says in today s Guardian that any future government should not cut digital spend because that is where consumers are increasingly spending their time ...

Viral View: Social Technographics: Are you keeping up with your online audience?

retailer of home improvement and construction products and services. The Home Depot has created a branded ...

Google launches price-comparison search results

its first price-comparison service....The internet giant has unveiled a new form of advertising called AdWords Comparison Ads, which prompts users to view a list of sponsored products. Google is starting with the mortgage market in the US, but has plans to roll the service out to other sectors and territories. Martin McNulty of the Forward ...

First-ever ad campaign launched on official government site

will be able to invest more into the service provided on our website." The campaign will also include a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.