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O2 launches targeted mobile ad service

02 Dec 2009 | by Ian Darby

LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...The mobile company has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... will be asked to sign up for the service online and will receive up to one message per day based ...

And in the real world... Cadbury, Dubai, Online spending and more

30 Nov 2009 | by Kate Nettleton

confidence. Source: The Guardian Fears of a double-dip recession have grown after the services sector ...

Partners Andrews Aldridge wins Sony Professional Services eCRM account

26 Oct 2009 | by Matt Williams

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ... also picked up a brief from the financial services company First Direct. The agency ...

Watchdog demands Sky ad changes following Virgin Media complaint

21 Oct 2009 | by Hadassah Nymark

The ads, promoting Sky phone and broadband services, stated: "Cut your broadband and phone bills by around half with Sky." A table was shown comparing the cost of Sky s services with Virgin Media and BT ... customers whose telephone and broadband services were supplied by Virgin or BT, and the savings claims were ...

Google's revenues rise 8 per cent

16 Oct 2009 | by Kate Nettleton

to growth even in challenged sectors such as financial services. In light of this growing confidence ...

And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.

15 Oct 2009 | by Matt Williams

of Joost, the online video service founded by the people behind Skype, has been put into liquidation after ...

And in the real world... Philips, Co-op, Lloyds and more

13 Oct 2009 | by Matt Williams

billion to 6.4 billion. The Group's financial services arm also saw a 50 per cent increase ...

MySpace Music hands digital account to BBH

02 Oct 2009 | by Noel Bussey

, the eagerly awaited online music service.

And in the real world... M&S, Ebay, Nokia, GM and more

02 Sep 2009 | by Kate Nettleton

as chief executive of its services business, replacing Simon Beresford-Wylie who left the company to spend ...

And in the real world... Porsche, Cineworld, Tesco and more...

21 Aug 2009 | by Matt Williams

to expand its financial services division. The expansion will also see the retailer rebrand the operation ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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