And in the real world... Cadbury, Dubai, Online spending and more
30 Nov 2009 | by Kate Nettleton
confidence. Source: The Guardian Fears of a double-dip recession have grown after the services sector ...
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O2 launches targeted mobile ad service
02 Dec 2009 | by Ian Darby
LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...The mobile company has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... will be asked to sign up for the service online and will receive up to one message per day based ...
Simon Andrews to run mobile start-up
26 Nov 2009
Simon Andrews, the former global digital strategy officer at Mindshare, has launched a full-service...The agency, called Addictive, will provide mobile advertising and content, apps and services for smart phones. Andrews will run the operation, which will be his fifth start-up, with Pete Robins ... . He said: "Everybody is talking about mobile as a huge area, but very little is being done. For a full-service ...
TBWA 's Skype win under threat due to Vonage conflict
11 Nov 2009 | by Matt Williams
The agency has run into problems as its New York shop, TBWA\Chiat\Day, already handles the ad account for Vonage, a rival internet phone-service brand. Vonage appointed TBWA\Chiat\Day to its ad account in April, and it's thought that the company has now taken issue with the Skype appointment ...
TBWA\Media Arts, Rapp and Wolff Olins win Skype global advertising
07 Oct 2009 | by Matt Williams
video to educate consumers on how to use the service. The three agencies were appointed after a pitch ...
Publicis Groupe and Microsoft form mobile marketing partnership
23 Sep 2009 | by Noel Bussey
industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...
Vodafone revamps brand to reflect customer power
21 Sep 2009 | by Anne Cassidy
services. The phone giant wants to drive conversion to smart phones such as BlackBerrys and iPhones and make Vodafone one of the world s best loved brands. Vodafone plans launch a service to sell ...
"It's Good to Talk" - the story behind the campaign
16 Sep 2009 | by Robert Bean
and services, as well as build as a campaign. Individual call stimulation successes wouldn t be enough. Given ...
And in the real world....Kraft, Cadbury, Vivendi, Diageo, ITV, BBC and FTSE 100
10 Sep 2009 | by Noel Bussey
is to be the subject of a "radical review", which could lead to the end of some of its services amid claims ...
Skype ad banned by regulator
19 Aug 2009 | by Hadassah Nymark
the sound and picture quality of the web telephony service.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
