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Ogilvy and JWT join forces to create one-stop shopper marketing agency

22 Dec 2010 | by Sara Kimberley

America will also sit on the board. The new agency will have 400 full-time professionals and 3,000 part ... and retail marketing services including shopper marketing, retailer relationships, retail sales programs ... advertising, planning, creative services, digital activation and experiential marketing all with deep research ...

Initiative launches no-cost global campaign for diabetes charity

22 Dec 2010 | by Katherine Levy

creative network McCann Erickson has also offered its services to Initiative and JDRF free of charge ...

TBWA\London's Hunter leaves UK for Deutsch in the US

21 Dec 2010 | by Katherine Levy

A date of departure has not yet been finalised but he is expected to take up his new position at the full-service agency in the New Year. A spokesman for TBWA\London confirmed the move and said ... \UK, said: "Professionally it's very flattering that Deutsch rate our work so highly. "We're already ...

East Coast Trains set to appoint AMV BBDO

21 Dec 2010 | by Sara Kimberley

Dentsu has held the account since November 2009 when the company was newly formed. The service is a public-sector franchise that runs the East Coast train line between London and Scotland. AMV s anticipated appointment follows a review in September that was led by East Coast Mainline s procurement ...

Robson Brown resurfaces

16 Dec 2010 | by Maisie McCabe

The directors of Newcastle-based full service agency Robson Brown have re-launched the business...also like to thank the employees and directors for their continued professionalism and help during ... huge respect for their professionalism. "It has been a very difficult and worrying time with many ...

Ratcliffe to be replaced by Blackett as CEO of MediaCom

15 Dec 2010 | by Arif Durrani and Katherine Levy

career at the full-service media departments of BMP and Grey in the early nineties before joining what was then called The Media Business in January 1992. She moved from media director to client services director ...

Gyro HSR and The Red Brick Road among new IPA members

14 Dec 2010 | by Sara Kimberley

look forward to utilising the many services the IPA has to offer its members and taking part in its personnel and professional programmes." Last week, Nicola Mendelsohn, chairman and partner of Karmarama ...

BookaTable appoints Albion as first retained agency

14 Dec 2010 | by Matt Williams

BookaTable, Europe's largest online restaurant-booking service, has appointed Albion to handle its...to help raise greater awareness of the service that the company provides. BookaTable currently works ... , the chief executive of Albion, said: "BookaTable is a great brand offering a unique service with a genuine ...

Engine acquires second US agency

13 Dec 2010 | by Sara Kimberley

acquisition, after it bought Deep Focus , a New York-based full service digital agency with annual revenue ...

Top 10 worst celebrity ads

13 Dec 2010 | by Staff

, which wrongly thinks it has found an advertising vehicle that suits the persona of professional TV ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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