Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
the professionalism and creativity of the long-form ad content as well as shorter executions that consumers can ...
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Argos ad banned for misleading delivery claims
01 Dec 2010 | by Ed Owen
The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned
Dreams calls £32m media planning and buying review
14 Oct 2010 | by Katherine Levy
The move follows news of a Dreams creative review, called last month. The Newcastle-based full-service agency Robson Brown is the incumbent on both creative and traditional media planning and buying for Dreams, while Brilliant Media handles digital media. The retailer has talked to a number of media ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
ASA clears 'mental performance-boosting' Lucozade ad
22 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by M C Saatchi, promoted the shot-sized caffeinated drink, Lucozade Alert Plus, and aired on Channel 4 and its digital service 4oD. Despite receiving 81 complaints from TV viewers who had found the ad misleading and irresponsible, "because it implied the product could improve ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
