02 Nov 2010
| by Noelle McElhatton
the professionalism and creativity of the long-form ad content as well as shorter executions that consumers can ...
28 Oct 2010
| by Anne Cassidy
MTV Mobile service....MTV, which offers viewers a full mobile service as well as the capacity to download exclusive MTV ...
in London inviting them to pitch for the business.
The mobile service, which allows customers to download ...
available across multiple media platforms, so fans can interact with it whenever they want. The service has ...
21 Oct 2010
| by Sara Kimberley
global brand agency to help implement global brand management and consultancy services across AMD ...
12 Oct 2010
| by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
17 Sep 2010
| by Mark Banham
The pitch is being handled by search consultancy Select Resources International. Dell is now understood to have come to the end of its three-year full-service contract negotiated by the previous Dell global marketing head Casey Jones, with the agency s parent company WPP Group. Despite a representative ...
19 Aug 2010
| by Matt Williams
Blinkbox, the video-on-demand service that gives consumers the opportunity to preview, buy and rent
07 Jul 2010
| by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September.
Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
30 Jun 2010
| by Sara Kimberley
's claim was ambiguous in the context of a mobile broadband service because it did not make clear whether ...
25 Jun 2010
| by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
25 Jun 2010
| by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
traditionally out of the public gaze. For example, customer service departments will chat real time to large ...
of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...