Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
's biggest marketing services company. As one of his rivals e-mailed me in his defence this week: "Love him ...
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The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
his US Civil War service aboard the USS Saratoga but because he was "Commodore" of the New York Yacht ... -oil salesmen to marketing professionals. The man who set up JWT in 1896, having paid $500 for the agency ...
Why does adland need a new creative agency?
31 May 2012
. Everybody wants products and services that are faster, better quality and more competitively priced. Clients ... services. We'll have the appetite and opportunity to partner whichever individuals or companies best help ...
Will the Govt's comms strategy work?
31 May 2012
and the cost-conscious Government Procurement Service? Some blame the way in which the new frameworks have ... communications service. Much, though, rests on Jenny Grey, the boss of the GCC and an ex-PR executive who ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
, Newsworks, as its director of client services and strategy.
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
because of strong professional associations with both - and also confesses to a growing appreciation ...
Russell Davies: Great technology is useless if it's giving people the creeps
24 May 2012 | by Russell Davies
focused interactions. We know why we're doing it, we're convinced it will make for better services, but ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
've secured the services of a world-famous athlete but he's recently appeared in a couple of other campaigns ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
identified. This consumer is an "always-on", demanding individual who expects to be serviced in real time ... and planning team and works across CM's biggest accounts, specialising in financial services, loyalty schemes ...
On the Campaign Couch ... with JB
17 May 2012
of professional responsibility; the wilful exposure of valued brands to turbulent repositioning when, as any ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
