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Jeremy Lee: New generation has consigned media as we know it to history

09 Feb 2012 | by Jeremy Lee

to know your DPM from your DSP, media has assumed a new level of professionalism that must be welcomed ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

will continue to see an increase in location-based services, enabling magazine brands to connect with readers ...

Things we like

02 Feb 2012 | by Staff

to see that Sky is still innovating and striving to provide a continually improved service for its ...

MediaCom and LBi win Etihad's global media accounts

01 Feb 2012 | by Iain Akerman

MediaCom and LBi, which originally won the airline s global digital account in 2008, will service ...

Why video is set to be the medium of the future

26 Jan 2012 | by Claire Valoti and James Grant

of an ad, which is great for brands trying this service if the ad works well. - How is client ...

Carat lands $3 billion global GM media

24 Jan 2012 | by Katherine Levy

to service the business. Joel Ewanick, the GM Vice President and global chief marketing officer, led ... to deliver integrated and specialist media and digital communications services on a global scale. We ... Publicis revenue. The statement added: "We re proud of the insight and high level of professionalism ...

Bray Leino appoints Ex-DLKW creative Jon Elsom as ECD

20 Jan 2012 | by Maisie McCabe

Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney

Jeremy Lee: Getting Desmond onside is a tough target for NMA boss

19 Jan 2012 | by Jeremy Lee

. The professional vulgarian Desmond put in a characteristically dismissive performance on the value of the NMA ...

Is gamification the next big thing in marketing?

19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson

we successfully use games mechanics to transform participation with a product/service ... offering pure-play gamification services right now. - Which brands or apps do you think have ... . Generation Y often champions platforms, products and services simply because they are gamified ...

Lifeline: Unilever's media business

19 Jan 2012 | by Staff

April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a more diverse roster, including Mindshare and UM as well as Initiative. November 2004 : Mindshare ...

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